{"id":10112,"date":"2021-05-10T13:12:04","date_gmt":"2021-05-10T10:12:04","guid":{"rendered":"\/\/?p=10112"},"modified":"2026-03-08T23:10:33","modified_gmt":"2026-03-08T23:10:33","slug":"how-to-choose-a-store-name-dos-and-donts","status":"publish","type":"post","link":"https:\/\/getdevdone.com\/blog\/how-to-choose-a-store-name-dos-and-donts.html","title":{"rendered":"How to Choose a Store Name: Do’s and Don’ts"},"content":{"rendered":"

Thinking about how to name a store? Here are some helpful tips on what you should and shouldn\u2019t do when handling this important task.<\/strong><\/p>\n

In this post, we talk about <\/i>how to make a good store name<\/i> that your customers will love and remember. The process of choosing a perfect name for your online <\/i>business <\/i>is far from straightforward and involves a number of variables. A couple of wrong decisions when <\/i>naming <\/i>a store can have irrevocable consequences and ruin your hopes for success. To avoid this catastrophic scenario, try following the guidelines on our do\u2019s and don’ts list.\u00a0<\/i><\/p>\n

Why Choosing a Good Store Name Is Crucial<\/h2>\n

You might have heard of McDonald\u2019s <\/b>(loud laughter here). In case you haven\u2019t (even louder laughter), this is the biggest international chain of fast food restaurants on the planet. What makes it so recognizable? The famous in-two-shakes, high-quality service? The outstanding menu?<\/p>\n

Hardly so. Many other eateries have learned to serve tasty food fast. Rather, what truly sets this business apart from others is its brand name. Just watch \u201cThe Founder<\/a>,\u201d a film that tells the story of McDonald\u2019s from the outset.<\/p>\n

You might be surprised to learn that the real creator of the chain as we now know it <\/b>is a former traveling salesman Ray Kroc, who bought out the original McDonald\u2019s company founded by the brothers McDonald.<\/p>\n

The latter invented a whole new system of cooking and serving food fast, and Kroc got interested in it. However, instead of just stealing the idea and building his own restaurant, Kroc wanted something else \u2014 the name<\/b>.<\/p>\n

To him, \u201cMcDonald\u2019s\u201d sounded \u2018all-American, and appealing to the general public<\/a>.\u201d In the end, by hook or by crook, Ray managed to strike a deal with the brothers and became the owner of the McDonald\u2019s brand. We all know the result. In 2020, the chain\u2019s global brand value was estimated at almost $130 billion<\/a>.<\/p>\n

This story shows how crucial a good brand name is for every business. For online merchants, choosing a great store name is as or even more critical for a number of reasons. Here are some of the most obvious:<\/p>\n

\"Why<\/p>\n