There\u2019s one e-commerce \u201cdish ingredient,\u201d though, that can make or break your Shopify business. We\u2019re talking about the way you arrange your products on the home page and in the main menu of your site.<\/p>\n
Giving your customers what they want in a click or two is a surefire way to engage them and inspire their loyalty. The opposite is a certain way to lose your audience. That\u2019s because a visitor who can\u2019t find what he or she needs in a couple of seconds will just close your site and go look at what your competition has to offer.<\/p>\n
With years of experience building successful online stores<\/a> to our credit, we know how important an easy-to-follow navigational structure and perfect product arrangement are to every e-retailing website. Today, we\u2019ve prepared some helpful tips on how to organize products on Shopify.<\/p>\n Before we actually get down to them, let\u2019s tackle some related terminology in case you have no experience positioning goods on Shopify before.<\/p>\n So how does Shopify help you arrange products neatly within your store? It provides three main tools: collections<\/b>, tags<\/b>, and theme customization<\/b>.<\/p>\n Collections follow the \u201cdivide and conquer\u201d approach. You could showcase all your inventory<\/a> at once. If you have a lot of products, however, this long list will overwhelm your visitors. They will have a hard time finding what they want.<\/p>\n Instead, you can put goods that share some common characteristics into groups or collections. For example, if you deal in mobile gadgets, one of the ways to arrange products in Shopify would be to have several collections entitled with the vendors’ names: Samsung, Apple, and so on.<\/p>\n Collections can be simple and nested.<\/p>\n We can also categorize collections depending on how you create them:<\/p>\n While collections are key to answering the question, \u201cHow to organize products on Shopify,\u201d you can consider tags as a series of answers to clarifying questions about the products in a collection. A customer might be interested in a smartphone with a specific memory amount or screen size. This additional information will become a tag. For example, the entire search path would look like this: Samsung -> Smartphones -> 128 GB.<\/p>\n The official Shopify help center page<\/a> provides detailed instructions on creating and managing all types of collections as well as adding tags to them. Visit it and you will learn how to change the order of products on Shopify and perform other crucial management tasks. You can also watch this educational video <\/a>to see how this is done in practice.<\/p>\n There is another option you can pick as far as organizing products on Shopify is concerned: custom themes. The main benefit of having a custom theme built from scratch or customizing an existing one is the complete control you get over how you display your merchandise. This helps you meet your unique business needs. If you sell non-standard products that call for a special way of presentation, going down the custom path can be worth your while.<\/p>\n This method does require professional expertise in Liquid, Shopify’s template language for modifying themes. As such, it\u2019s definitely more expensive. At the end of the day, though, the benefit of controlling every aspect of positioning your products outweighs any expenses you may have to incur, especially if your store is large.<\/p>\n If you decide to customize your theme or have one created from the ground up, our Shopify development team<\/a> is always at your service.<\/p>\n With this basic stuff out of the way, let us now give you some helpful tips on how to organize products on Shopify as efficiently as possible.<\/p>\n The first thing to do when you\u2019re thinking about how to organize products on Shopify is take a good look at the items you\u2019re going to sell and put them into respective categories. How many groups you\u2019re going to have and how deep they will be depends on the size of your inventory and its variety.<\/p>\n Again, if you only sell smartphones that are very much alike in their specifications, having a simple collection for every vendor will do. Alternatively, if your inventory also includes tablets, smartwatches and other gadgets, you should break them down into nested collections and further target particular items with tags.<\/p>\n You can apply several techniques to come up with appropriate collections:<\/p>\n One of the most effective ways to arrange products in Shopify into collections and sub-collections is to see how \u201cthe other guy\u201d has done it. That is, find online stores that deal in the same stuff as you do and analyze their information hierarchies. Ideally, you should conduct this research after your first categorization attempt. Put yourself in a rank-and-file customer\u2019s shoes and answer these questions:<\/p>\n If you answer \u2018yes,\u2019 why not borrow some ideas from your fellow entrepreneurs?<\/p>\n Apart from the staple categories your site will be featuring on a regular basis, consider having separate collections that consumers might find particularly attractive. If your inventory includes highly specific products like automotive parts, efficiently organizing them on Shopify can be quite a task due to the necessity of managing complex fitment data. To help you optimize your store for such intricate product categories, exploring apps that manage fitment data<\/a> effectively can not only facilitate categorization but also improve customer shopping experience by ensuring they find exactly what they need in terms of year, make, and model.<\/p>\n Here are some examples.<\/p>\n There\u2019s not a single online store that sells the same merchandise without adding new items. Having new products in the inventory is especially important for certain industries such as the fast-paced technology sector or clothing industry<\/span>. You can create a separate collection with the latest models of smartphones, for example. Then, monitor the market and expand this collection once something new has been released. For the fashion industry, a Shopify size chart<\/a> app can be used to quickly upload a new size chart for a product you recently uploaded. This makes it easier to get products out to your customers faster.<\/p>\n Another kind of collection your customers will surely love exploring is best-selling items. When a customer sees that a product is popular among other shoppers, he or she is likely to follow suit and buy it too. It\u2019s a good idea to place corresponding customer feedback next to the item description to reinforce the favorable impression.<\/p>\n If you can afford it (some new stores can\u2019t), make a list of items that you\u2019re willing to sell with a certain price cut. This collection will definitely become one of the most browsed ones, particularly if you show how much money a customer can save on an item.<\/p>\n Every year, we have plenty of holidays. So one answer to the \u201cHow to organize products on Shopify\u201d question can be a collection devoted to an upcoming season. This can be Christmas, Halloween, or another significant event.<\/p>\n Note that you don\u2019t necessarily need to feature all these collections directly on your site\u2019s frontend. You can hide them and promote them through social media.<\/p>\n In almost every collection, there is one or several items that your target audience finds particularly exciting. Perhaps, an innovative model of smartphone with a folding screen. Or, a smartwatch you can use for scuba diving at a great depth.<\/p>\n Identify a product like this and make it a stand-alone, featured item with a quality photo and engaging description. Or, at least, move it up to the top spot in your collection. You can visit the same help center page<\/a> to learn how to sort products in Shopify if you\u2019ve had no experience before.<\/p>\n In an ideal world, every visitor to your site should quickly find what they need and pay at the checkout. However, this is only one shopping scenario. Some people may simply browse your collections without knowing what they want until they stumble upon something interesting. Others might be looking for an item they\u2019ve purchased previously but forgot where exactly they saw it.<\/p>\n Take your visitors\u2019 typical browsing patterns into account and give them what they are after. If someone has a particular thing in mind, why not provide a search functionality for them? If a customer is just looking around, draw their attention to your best-selling product collection.<\/p>\n Again, you might have to hire professionals like our Shopify developers <\/a>to fine-tune your store this way. Once you\u2019ve done it, you could reasonably expect more conversions.<\/p>\n Organizing products on Shopify properly is one of the most important aspects for every business selling things online. The system provides merchants with all the right functionality to arrange and sort items. That said, there are certain best practices you should follow to make your e-commerce site truly lucrative.<\/p>\n We\u2019ve discussed some of these today. Follow the tips we’ve given in this post and, hopefully, they will help you improve your bottom line.<\/p>\n Meanwhile, you can contact us for any consultations, advice, or Shopify development <\/a>tasks. Quality, speed, reliability, commitment, clear communication \u2014 these are just some of the benefits you will get by entrusting your mission-critical project to our agency.<\/p>\n Let\u2019s get started<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":" Learn how to arrange products in Shopify for maximum efficiency and higher revenue. There are so many things that Shopify merchants need to do in order to make their online businesses profitable. One of the most important tasks is organizing merchandise in an efficient way. The platform has some great…<\/p>\n","protected":false},"author":2,"featured_media":16283,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[739,754],"tags":[859,847,810,781],"class_list":["post-10430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide","category-shopify-development","tag-ecommerce-development","tag-retail","tag-shopify","tag-theme-development"],"acf":[],"aioseo_notices":[],"author_meta":{"display_name":"GetDevDone Team","author_link":"https:\/\/getdevdone.com\/blog\/author\/admin-p2h"},"featured_img":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/06\/27161216\/organizing-products-on-Shopify-300x300.png","coauthors":[],"tax_additional":{"categories":{"linked":["Guide<\/a>","Shopify development<\/a>"],"unlinked":["Guide<\/span>","Shopify development<\/span>"]},"tags":{"linked":["eCommerce development<\/a>","Retail<\/a>","Shopify<\/a>","Theme development<\/a>"],"unlinked":["eCommerce development<\/span>","Retail<\/span>","Shopify<\/span>","Theme development<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 5 years ago","modified":"Updated 8 months ago"},"absolute_dates":{"created":"Posted on June 24, 2021","modified":"Updated on September 5, 2025"},"absolute_dates_time":{"created":"Posted on June 24, 2021 3:00 pm","modified":"Updated on September 5, 2025 8:35 am"},"featured_img_caption":"","series_order":"","featured_image_urls":{"thumbnail_723x315":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/06\/27161216\/organizing-products-on-Shopify-400x315.png","thumbnail_723x315-2x":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/06\/27161216\/organizing-products-on-Shopify.png","thumbnail_723x315-3x":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/06\/27161216\/organizing-products-on-Shopify.png","thumbnail_770x510":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/06\/27161216\/organizing-products-on-Shopify.png","thumbnail_770x510-2x":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/06\/27161216\/organizing-products-on-Shopify.png","thumbnail_770x510-3x":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/06\/27161216\/organizing-products-on-Shopify.png"},"featured_post_color":"#4d67e6","author_avatar":"https:\/\/secure.gravatar.com\/avatar\/c67d54df2c6849e5b7af3126c36fe55b10f9d6a14b227d14b35af6c027abb195?s=96&d=mm&r=g","author_position":null,"reading_time":"<\/span> 8<\/span> min read<\/span><\/span>","prev_post":{"slug":"best-shopify-apps-for-reporting-and-analytics-get-all-the-important-data-at-your-fingertips","name":"5 Best Shopify Apps for Reporting and Analytics: Get All the Important Data at Your Fingertips"},"next_post":{"slug":"how-to-choose-best-magento-development-company-important-things-to-consider","name":"How to Choose the Best Magento Development Company: 5 Important Things to Consider"},"related_posts":["shopify-erp-scaling-fashion-growth-with-cost-control-and-margin-clarity","main-reasons-to-hire-a-shopify-developer-for-your-online-store","wcag-2-2-new-success-criteria"],"_links":{"self":[{"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/posts\/10430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/comments?post=10430"}],"version-history":[{"count":27,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/posts\/10430\/revisions"}],"predecessor-version":[{"id":24688,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/posts\/10430\/revisions\/24688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/media\/16283"}],"wp:attachment":[{"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/media?parent=10430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/categories?post=10430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/tags?post=10430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How to Organize Products on Shopify: The Essentials<\/h2>\n
![\"How](\"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/06\/24141144\/how-to-sort-products-in-shopify-1024x448.png\")
<\/p>\nCollections<\/h3>\n
\n
\n
![\"Organize](\"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/06\/24141240\/organize-products-on-shopify-with-collections-1024x913.png\")
<\/li>\n<\/ul>\nTags<\/h3>\n
Custom Themes<\/h3>\n
How to Arrange Products in Shopify: Tips<\/h2>\n
Take Stock of Your inventory and Divide It into Categories<\/h3>\n
![\"\"](\"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/06\/24141452\/how-to-change-order-of-products-on-shopify-1024x448.png\")
<\/p>\nCard Sorting<\/h4>\n
\n
Evaluating Other Stores<\/h4>\n
\n
Create Separate Collections That Can Appeal to Your Visitors<\/h3>\n
![\"\"](\"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/06\/24141415\/create-specail-collections-to-organize-products-on-shopify-1024x448.png\")
<\/p>\nNew \u201cKids on the Block\u201d<\/h4>\n
Things That Customers Purchase More Often Than Others<\/h4>\n
Discounts<\/h4>\n
Christmas, Easter, New Year, and Similar Collections<\/h4>\n
Put the Most Appealing Items in the Spotlight<\/h3>\n
Consider Your Customers\u2019 Typical Shopping Patterns<\/h3>\n
![\"\"](\"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/06\/24141601\/arranging-products-on-shopify-consider-shopping-patterns-1024x448.png\")
<\/p>\nTo Sum Up<\/h2>\n