{"id":11918,"date":"2021-12-28T11:00:13","date_gmt":"2021-12-28T11:00:13","guid":{"rendered":"https:\/\/getdevdone.com\/blog\/?p=11918"},"modified":"2022-09-02T12:31:52","modified_gmt":"2022-09-02T12:31:52","slug":"how-we-redesigned-smartsheers-website","status":"publish","type":"post","link":"https:\/\/getdevdone.com\/blog\/how-we-redesigned-smartsheers-website.html","title":{"rendered":"How We Redesigned SmartSheer\u2019s Website"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"476\" src=\"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/24095227\/buy-now-1024x476.gif\" alt=\"\" class=\"wp-image-12456\" srcset=\"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/24095227\/buy-now-1024x476.gif 1024w, https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/24095227\/buy-now-300x139.gif 300w, https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/24095227\/buy-now-768x357.gif 768w, https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/24095227\/buy-now-1536x713.gif 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Today, we would like to talk about one of our projects: the redesign of the SmartSheer brand&#8217;s website. Although we completed this project a while back, we believe that you will find this particular case interesting since it will give you a chance to check out our expertise and capabilities.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-client\">The Client&nbsp;<\/h2>\n\n\n\n<p><a href=\"https:\/\/smartsheer.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SmartSheer<\/a> is a Smart Textiles brand that has been selling thermoregulating sheer curtains since 2015. SmartSheer&#8217;s patented sheer fabric can save around $10 per window per year in energy costs, while providing abundant light and greater privacy for eco-friendly homes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-challenge\">The Challenge<\/h2>\n\n\n\n<p>Since the time SmartSheer entered the market, its website\u2019s design and functionality had not changed. That posed a number of problems for the brand\u2019s owners that could seriously affect the conversion rate.<\/p>\n\n\n\n<p>The site\u2019s look and feel was clearly outdated. That by itself could scare off many customers who were more demanding and expected a reputable business website to have a trendy design.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/24104554\/smartsheer-old-site-1024x426.png\" alt=\"\" class=\"wp-image-12464\" srcset=\"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/24104554\/smartsheer-old-site-1024x426.png 1024w, https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/24104554\/smartsheer-old-site-300x125.png 300w, https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/24104554\/smartsheer-old-site-768x320.png 768w, https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/24104554\/smartsheer-old-site-1536x640.png 1536w, https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/24104554\/smartsheer-old-site.png 1895w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The website was also below par as far as usability went, and loaded painfully slowly. Another major concern the business owners had was the inability to update the website\u2019s content fast without involving third-party expertise.&nbsp;<\/p>\n\n\n\n<p>They wanted to be able to modify the content themselves easily and quickly. In particular, they required more flexibility in managing and editing the sections\/blocks on the pages. This is crucial in a fast-paced business environment, especially during busy periods such as seasonal sales when every second counts.&nbsp;<\/p>\n\n\n\n<p>Something had to be done. The company\u2019s management decided to act and turned to us for assistance.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-solution\">The Solution&nbsp;<\/h2>\n\n\n\n<p>When SmartSheer commissioned us for the project, they already had the completed designs of seven pages:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Home<\/li><li>Reviews<\/li><li>Gallery<\/li><li>FAQ<\/li><li>Technology<\/li><li>PLP<\/li><li>PDP<\/li><\/ul>\n\n\n\n<p>Our mission was to create a brand-new <a href=\"https:\/\/getdevdone.com\/shopify-theme-development.html\" title=\"custom Shopify theme\">custom Shopify theme<\/a> as well as add the required functionality to satisfy the client\u2019s&nbsp; business needs.&nbsp;<\/p>\n\n\n\n<p>Here are some things that we did.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>To achieve the desired <strong>flexibility while editing page sections and blocks<\/strong>, we offered the client two options:&nbsp;<\/li><\/ul>\n\n\n\n<ol class=\"wp-block-list\"><li>Using the Shopify Customizer tool<\/li><li>Integrating the <a href=\"https:\/\/apps.shopify.com\/shogun\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Shogun Landing Page Builder<\/a><\/li><\/ol>\n\n\n\n<p>We realize that reducing expenses to a minimum is vital for every business. That&#8217;s why we always strive to find cost-effective solutions that can give our clients the best value for their money.&nbsp;<\/p>\n\n\n\n<p>The Shogun plugin is, no doubt, an efficient tool. Yet, it has one serious drawback \u2014 the hefty price tag. For the higher-end plan, it is currently $149\/month.&nbsp;<\/p>\n\n\n\n<p>On the other hand, the Shopify Customizer seemed to meet all of the client\u2019s requirements. So why overpay? We offered Smartsheer to implement one page with Shopify Customizer and see if it did precisely what they expected. If it did not, we would have switched over to the Shogun plugin. In our business, flexibility is key. <\/p>\n\n\n\n<p>Our priority is not simply to build a solution but build it in a way that could bring our clients the greatest benefits.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>To make the website\u2019s navigation smooth and trouble-free, we implemented a <strong>sticky menu<\/strong>. It always stays at the top no matter how far a user scrolls down. This allows visitors to jump to any page immediately wherever they are on the site.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"902\" src=\"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/28103423\/sticky-menu.gif\" alt=\"\" class=\"wp-image-12541\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>To help the company boost the sales of their featured product, we created a <strong>special BUY NOW block<\/strong>. Again, we took advantage of the standard Shopify capabilities instead of integrating a plugin that would require the client to purchase a monthly subscription.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1916\" height=\"890\" src=\"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/24095227\/buy-now.gif\" alt=\"\" class=\"wp-image-12456\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>To make the online store management more straightforward, we <strong>tweaked the custom home page banner section<\/strong>. Now, when uploading one image, the scrolling functionality is disabled. When uploading two and more images, the section turns into a gallery.&nbsp;<\/li><\/ul>\n\n\n\n<p>This way, you can be sure that the home page looks perfect no matter how many banners you upload. The great thing is that it all happens automatically. The website administrator doesn\u2019t have to lift a finger.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>To ensure effective communication, smooth email marketing campaigns, and strong customer relationships through segmentation, we leveraged the power of the <a href=\"https:\/\/www.klaviyo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Klaviyo <\/a>app.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"514\" src=\"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/24110046\/claviyo-1024x514.png\" alt=\"\" class=\"wp-image-12467\" srcset=\"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/24110046\/claviyo-1024x514.png 1024w, https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/24110046\/claviyo-300x151.png 300w, https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/24110046\/claviyo-768x386.png 768w, https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/24110046\/claviyo-1536x772.png 1536w, https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/24110046\/claviyo.png 1746w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>To facilitate working with reviews, we integrated the <a href=\"https:\/\/apps.shopify.com\/yotpo-social-reviews\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Yotpo <\/a>app into SmartSheer\u2019s website.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-outcome\">The Outcome&nbsp;<\/h2>\n\n\n\n<p>The client was satisfied with the result. It took us 10 business days to complete the project. That was the precise timeline we had agreed on. Punctuality is in our DNA.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"superb-shopify-development-services-from-psd2html\">Superb Shopify Development Services from GetDevDone<\/h2>\n\n\n\n<p>Looking for a reliable <a href=\"https:\/\/getdevdone.com\/shopify-development.html\" title=\"Shopify development company\">Shopify development company<\/a> for your&nbsp;eCommerce project? GetDevDone is exactly what you need. We can handle everything Shopify-wise: building engaging, unique themes for online stores from scratch, customizing existing themes, adding functionality to let you achieve your business goals, integrating Shopify apps so that they not only do what you want but also reflect your brand style, and more.&nbsp;<\/p>\n\n\n\n<p><br><a href=\"https:\/\/getdevdone.com\/contact-us.html\" target=\"_blank\" rel=\"noreferrer noopener\">Reach out<\/a> to us and get your Shopify project started in just a few hours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read this case study to learn how skillfully we redesigned SmartSheer&#039;s website and let them reduce the project cost into the bargain. <\/p>\n","protected":false},"author":4,"featured_media":11945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[743,754],"tags":[761,847,810,781],"class_list":["post-11918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-shopify-development","tag-api-third-party-integrations","tag-retail","tag-shopify","tag-theme-development"],"acf":[],"aioseo_notices":[],"author_meta":{"display_name":"Dmytro Mashchenko","author_link":"https:\/\/getdevdone.com\/blog\/author\/dima"},"featured_img":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/17080713\/Group-78-291x300.png","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/getdevdone.com\/blog\/category\/case-study\" class=\"advgb-post-tax-term\">Case study<\/a>","<a href=\"https:\/\/getdevdone.com\/blog\/category\/shopify-development\" class=\"advgb-post-tax-term\">Shopify development<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Case study<\/span>","<span class=\"advgb-post-tax-term\">Shopify development<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/getdevdone.com\/blog\/category\/shopify-development\" class=\"advgb-post-tax-term\">API \/ third-party integrations<\/a>","<a href=\"https:\/\/getdevdone.com\/blog\/category\/shopify-development\" class=\"advgb-post-tax-term\">Retail<\/a>","<a href=\"https:\/\/getdevdone.com\/blog\/category\/shopify-development\" class=\"advgb-post-tax-term\">Shopify<\/a>","<a href=\"https:\/\/getdevdone.com\/blog\/category\/shopify-development\" class=\"advgb-post-tax-term\">Theme development<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">API \/ third-party integrations<\/span>","<span class=\"advgb-post-tax-term\">Retail<\/span>","<span class=\"advgb-post-tax-term\">Shopify<\/span>","<span class=\"advgb-post-tax-term\">Theme development<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 4 years ago","modified":"Updated 4 years ago"},"absolute_dates":{"created":"Posted on December 28, 2021","modified":"Updated on September 2, 2022"},"absolute_dates_time":{"created":"Posted on December 28, 2021 11:00 am","modified":"Updated on September 2, 2022 12:31 pm"},"featured_img_caption":"","series_order":"","featured_image_urls":{"thumbnail_723x315":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/17080713\/Group-78-325x315.png","thumbnail_723x315-2x":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/17080713\/Group-78.png","thumbnail_723x315-3x":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/17080713\/Group-78.png","thumbnail_770x510":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/17080713\/Group-78.png","thumbnail_770x510-2x":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/17080713\/Group-78.png","thumbnail_770x510-3x":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2021\/12\/17080713\/Group-78.png"},"featured_post_color":"#f3a345","author_avatar":"https:\/\/secure.gravatar.com\/avatar\/97bd036a871c68c70de0956108719ad9489849769ee15e25e0bee81f3bdd7286?s=96&d=mm&r=g","author_position":"CEO of GetDevDone","reading_time":"<span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span>","prev_post":{"slug":"how-to-find-out-what-shopify-theme-a-website-is-using","name":"How to Find Out What Shopify Theme a Website Is Using: 3 Effective Ways"},"next_post":{"slug":"vue-vs-react-vs-angular-pros-cons-use-cases-and-comparison","name":"Vue vs. React vs. Angular - Pros, Cons, Use Cases and Comparison"},"related_posts":["website-revamp-partnership-with-creative-studio-stay-gold","custom-crm-ai-reports","the-vibe-coding-tax-a-payment-integration-broken-by-ai-restored-by-engineering"],"_links":{"self":[{"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/posts\/11918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/comments?post=11918"}],"version-history":[{"count":50,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/posts\/11918\/revisions"}],"predecessor-version":[{"id":24698,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/posts\/11918\/revisions\/24698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/media\/11945"}],"wp:attachment":[{"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/media?parent=11918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/categories?post=11918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/tags?post=11918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}