{"id":23084,"date":"2025-05-14T07:12:26","date_gmt":"2025-05-14T07:12:26","guid":{"rendered":"https:\/\/getdevdone.com\/blog\/?p=23084"},"modified":"2025-05-14T07:12:26","modified_gmt":"2025-05-14T07:12:26","slug":"scaling-product-delivery","status":"publish","type":"post","link":"https:\/\/getdevdone.com\/blog\/scaling-product-delivery.html","title":{"rendered":"Scaling Product Delivery for a Leading Online Media Company"},"content":{"rendered":"\n<p>A long-standing media and technology company with millions of users across iGaming, sports betting, and personal finance turned to GetDevDone to accelerate product delivery and streamline engineering operations. What began as a small engagement quickly evolved into an embedded partnership\u2014where we delivered new products at scale and streamlined internal operations from hiring to handoff.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Period of cooperation:<\/strong> 2022 &#8211; ongoing<\/li>\n\n\n\n<li><strong>Expertise:<\/strong> Online Media, iGaming, Affiliate Marketing, Web Development<\/li>\n\n\n\n<li><strong>Headquarters:<\/strong> Oregon, United States<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Project highlights<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Launched <strong>5 full-scale digital products<\/strong> tailored to iGaming and finance audiences<\/li>\n\n\n\n<li>Scaled from <strong>10 to 20 team members<\/strong>, including devs, QAs, PMs<\/li>\n\n\n\n<li>Built and integrated <strong>3 standalone services<\/strong> into the client\u2019s platform<\/li>\n\n\n\n<li>Established <strong>dual delivery models<\/strong>: dedicated team + on-demand support<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Business challenge<\/h2>\n\n\n\n<p>The client\u2019s internal structure was not optimized for the rapid product delivery that they needed. Operating within a large, dynamic environment like they had, meant that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unclear ownership<\/strong> and shifting processes delayed delivery<\/li>\n\n\n\n<li><strong>Escalation chains were long<\/strong>, slowing decision-making<\/li>\n\n\n\n<li><strong>New hires took too long<\/strong> to become productive<\/li>\n<\/ul>\n\n\n\n<p>They needed a reliable development partner who could deliver consistently, navigate complexity, and integrate seamlessly into their ecosystem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Approach<\/h2>\n\n\n\n<p>The client approached GetDevDone to enhance delivery speed and product scalability while reducing internal inefficiencies.<\/p>\n\n\n\n<p><strong>1. Delivery Workflow Optimization<\/strong><\/p>\n\n\n\n<p>To optimize the client\u2019s workflows, we streamlined stakeholder communication by joining daily standups and grooming sessions. Then, we created sprint-based workflows aligned with the client\u2019s roadmap. Finally, our experts assigned empowered leads on both sides to reduce escalations.<\/p>\n\n\n\n<p><strong>2. Product Development &amp; Integration<\/strong><\/p>\n\n\n\n<p>We\u2019ve developed three independent services that were later integrated into the client&#8217;s broader digital architecture. In parallel, the GetDevDone team <strong>delivered five full-scale products from scratch<\/strong>, tailored to iGaming and finance audiences.<\/p>\n\n\n\n<p><strong>3. Scalable Team &amp; Support Models<\/strong><\/p>\n\n\n\n<p>We scaled the joint team from 10 to 20 professionals, including frontend and backend developers, QA engineers, and project managers.<\/p>\n\n\n\n<p>To meet evolving delivery needs, we introduced two engagement models: a dedicated core team for continuous delivery and on-demand support under a time-and-materials model for added flexibility. We also took ownership of onboarding and mentoring new internal hires, helping them become productive within days.<\/p>\n\n\n\n<p><strong>4. Process &amp; Quality Assurance<\/strong><\/p>\n\n\n\n<p>Quality assurance was embedded into every phase of delivery, with our QA engineers working closely with the client\u2019s DevOps team to ensure smooth and reliable deployments.<\/p>\n\n\n\n<p>At the same time, we supported content and SEO optimization and maintained design consistency across multiple product lines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Business outcome<\/h2>\n\n\n\n<p>Even with the partnership still ongoing, the impact is already clear:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scalable Product Delivery: <\/strong>Five full-scale digital products were launched from scratch, each tailored to the needs of the client\u2019s diverse user base. Quality remained uncompromised across every release cycle.<\/li>\n\n\n\n<li><strong>Sustainable Operations: <\/strong>We helped establish a consistent delivery cadence over multiple years, enabling the client to plan ahead with confidence and minimize costly interruptions.<\/li>\n\n\n\n<li><strong>Flexible Engagement Models<\/strong>: Combining a dedicated team with time-and-materials support allowed the client to scale up or down easily based on project demands without sacrificing speed or expertise.<\/li>\n\n\n\n<li><strong>Accelerated Productivity: <\/strong>New internal hires were onboarded rapidly with our team\u2019s support, often contributing to commercial work within days of system access.<\/li>\n\n\n\n<li><strong>Reduced Managerial Overhead:<\/strong> By enabling direct collaboration between our developers and the client\u2019s teams, we eliminated unnecessary escalation layers and accelerated decision-making.<\/li>\n<\/ul>\n\n\n\n<p>This partnership shows how embedded engineering, agile thinking, and flexible delivery can unlock consistent product performance\u2014even in complex, fast-moving environments.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how GetDevDone became a strategic web development partner to a leading online media company, helping scale delivery and launch five new products.<\/p>\n","protected":false},"author":2,"featured_media":23086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[743],"tags":[760,840,773],"class_list":["post-23084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-custom-development","tag-enterprise","tag-scalability"],"acf":[],"aioseo_notices":[],"author_meta":{"display_name":"GetDevDone Team","author_link":"https:\/\/getdevdone.com\/blog\/author\/admin-p2h"},"featured_img":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2025\/05\/14070421\/Scaling-Product-Delivery-Blog-Article-Preview-300x300.png","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/getdevdone.com\/blog\/category\/case-study\" class=\"advgb-post-tax-term\">Case study<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Case study<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/getdevdone.com\/blog\/category\/case-study\" class=\"advgb-post-tax-term\">Custom development<\/a>","<a href=\"https:\/\/getdevdone.com\/blog\/category\/case-study\" class=\"advgb-post-tax-term\">Enterprise<\/a>","<a href=\"https:\/\/getdevdone.com\/blog\/category\/case-study\" class=\"advgb-post-tax-term\">Scalability<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Custom development<\/span>","<span class=\"advgb-post-tax-term\">Enterprise<\/span>","<span class=\"advgb-post-tax-term\">Scalability<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 11 months ago","modified":"Updated 11 months ago"},"absolute_dates":{"created":"Posted on May 14, 2025","modified":"Updated on May 14, 2025"},"absolute_dates_time":{"created":"Posted on May 14, 2025 7:12 am","modified":"Updated on May 14, 2025 7:12 am"},"featured_img_caption":"","series_order":"","featured_image_urls":{"thumbnail_723x315":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2025\/05\/14070421\/Scaling-Product-Delivery-Blog-Article-Preview-723x315.png","thumbnail_723x315-2x":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2025\/05\/14070421\/Scaling-Product-Delivery-Blog-Article-Preview-800x630.png","thumbnail_723x315-3x":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2025\/05\/14070421\/Scaling-Product-Delivery-Blog-Article-Preview.png","thumbnail_770x510":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2025\/05\/14070421\/Scaling-Product-Delivery-Blog-Article-Preview-770x510.png","thumbnail_770x510-2x":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2025\/05\/14070421\/Scaling-Product-Delivery-Blog-Article-Preview.png","thumbnail_770x510-3x":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2025\/05\/14070421\/Scaling-Product-Delivery-Blog-Article-Preview.png"},"featured_post_color":"#4d67e6","author_avatar":"https:\/\/secure.gravatar.com\/avatar\/c67d54df2c6849e5b7af3126c36fe55b10f9d6a14b227d14b35af6c027abb195?s=96&d=mm&r=g","author_position":null,"reading_time":"<span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span>","prev_post":{"slug":"self-hosted-chatgpt","name":"Building a Custom AI LLM for an Affiliate Marketing Company"},"next_post":{"slug":"custom-crm-ai-reports","name":"Custom CRM and AI Reporting Tool for Affiliate Management Agency"},"related_posts":["scalable-multisite-e-commerce-platform","automated-support-ai-chatbot-for-marketing-performance-reporting","ai-automation-for-client-onboarding-and-status-updates"],"_links":{"self":[{"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/posts\/23084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/comments?post=23084"}],"version-history":[{"count":3,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/posts\/23084\/revisions"}],"predecessor-version":[{"id":24747,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/posts\/23084\/revisions\/24747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/media\/23086"}],"wp:attachment":[{"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/media?parent=23084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/categories?post=23084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getdevdone.com\/blog\/wp-json\/wp\/v2\/tags?post=23084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}