{"id":23084,"date":"2025-05-14T07:12:26","date_gmt":"2025-05-14T07:12:26","guid":{"rendered":"https:\/\/getdevdone.com\/blog\/?p=23084"},"modified":"2025-05-14T07:12:26","modified_gmt":"2025-05-14T07:12:26","slug":"scaling-product-delivery","status":"publish","type":"post","link":"https:\/\/getdevdone.com\/blog\/scaling-product-delivery.html","title":{"rendered":"Scaling Product Delivery for a Leading Online Media Company"},"content":{"rendered":"\n<p>A long-standing media and technology company with millions of users across iGaming, sports betting, and personal finance turned to GetDevDone to accelerate product delivery and streamline engineering operations. What began as a small engagement quickly evolved into an embedded partnership\u2014where we delivered new products at scale and streamlined internal operations from hiring to handoff.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Period of cooperation:<\/strong> 2022 &#8211; ongoing<\/li>\n\n\n\n<li><strong>Expertise:<\/strong> Online Media, iGaming, Affiliate Marketing, <a href=\"https:\/\/getdevdone.com\/outsource-web-development.html\" target=\"_blank\" rel=\"noopener\" title=\"Web Development\">Web Development<\/a><\/li>\n\n\n\n<li><strong>Headquarters:<\/strong> Oregon, United States<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Project highlights<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Launched <strong>5 full-scale digital products<\/strong> tailored to iGaming and finance audiences<\/li>\n\n\n\n<li>Scaled from <strong>10 to 20 team members<\/strong>, including devs, QAs, PMs<\/li>\n\n\n\n<li>Built and integrated <strong>3 standalone services<\/strong> into the client\u2019s platform<\/li>\n\n\n\n<li>Established <strong>dual delivery models<\/strong>: <a href=\"https:\/\/getdevdone.com\/blog\/8-reasons-to-hire-a-dedicated-dev-team-instead-of-freelancers.html\" target=\"_blank\" rel=\"noopener\" title=\"dedicated development team\">dedicated development team<\/a> + on-demand support<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Business challenge<\/h2>\n\n\n\n<p>The client\u2019s internal structure was not optimized for the rapid product delivery that they needed. Operating within a large, dynamic environment like they had, meant that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unclear ownership<\/strong> and shifting processes delayed delivery<\/li>\n\n\n\n<li><strong>Escalation chains were long<\/strong>, slowing decision-making<\/li>\n\n\n\n<li><strong>New hires took too long<\/strong> to become productive<\/li>\n<\/ul>\n\n\n\n<p>They needed a reliable <a href=\"https:\/\/getdevdone.com\/website-development-services.html\" target=\"_blank\" rel=\"noopener\" title=\"website development\">website development<\/a> partner who could deliver consistently, navigate complexity, and integrate seamlessly into their ecosystem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Approach<\/h2>\n\n\n\n<p>The client approached GetDevDone to ensure <a href=\"https:\/\/getdevdone.com\/blog\/why-the-next-wave-of-agency-growth-depends-on-engineered-delivery-not-more-people.html\" target=\"_blank\" rel=\"noopener\" title=\"engineered delivery\">engineered delivery<\/a>, increase development speed and product scalability while reducing internal inefficiencies.<\/p>\n\n\n\n<p><strong>1. Delivery Workflow Optimization<\/strong><\/p>\n\n\n\n<p>To optimize the client\u2019s workflows, we streamlined stakeholder communication by joining daily standups and grooming sessions. Then, we created sprint-based workflows aligned with the client\u2019s roadmap. Finally, our experts assigned empowered leads on both sides to reduce escalations.<\/p>\n\n\n\n<p><strong>2. Product Development &amp; Integration<\/strong><\/p>\n\n\n\n<p>We\u2019ve developed three independent services that were later integrated into the client&#8217;s broader digital architecture. In parallel, the GetDevDone team <strong>delivered five full-scale products from scratch<\/strong>, tailored to iGaming and finance audiences.<\/p>\n\n\n\n<p><strong>3. Scalable Team &amp; Support Models<\/strong><\/p>\n\n\n\n<p>We scaled the joint team from 10 to 20 professionals, including frontend and backend developers, QA engineers, and project managers.<\/p>\n\n\n\n<p>To meet evolving delivery needs, we introduced two engagement models: a dedicated core team for continuous delivery and on-demand support under a time-and-materials model for added flexibility. We also took ownership of onboarding and mentoring new internal hires, helping them become productive within days.<\/p>\n\n\n\n<p><strong>4. Process &amp; Quality Assurance<\/strong><\/p>\n\n\n\n<p>Quality assurance was embedded into every phase of delivery, with our QA engineers working closely with the client\u2019s DevOps team to ensure smooth and reliable deployments.<\/p>\n\n\n\n<p>At the same time, we supported content and SEO optimization and maintained design consistency across multiple product lines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Business outcome<\/h2>\n\n\n\n<p>Even with the partnership still ongoing, the impact is already clear:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scalable Product Delivery: <\/strong>Five full-scale digital products were launched from scratch, each tailored to the needs of the client\u2019s diverse user base. Quality remained uncompromised across every release cycle.<\/li>\n\n\n\n<li><strong>Sustainable Operations: <\/strong>We helped establish a consistent delivery cadence over multiple years, enabling the client to plan ahead with confidence and minimize costly interruptions.<\/li>\n\n\n\n<li><strong>Flexible Engagement Models<\/strong>: Combining a dedicated team with time-and-materials support allowed the client to scale up or down easily based on project demands without sacrificing speed or expertise.<\/li>\n\n\n\n<li><strong>Accelerated Productivity: <\/strong>New internal hires were onboarded rapidly with our team\u2019s support, often contributing to commercial work within days of system access.<\/li>\n\n\n\n<li><strong>Reduced Managerial Overhead:<\/strong> By enabling direct collaboration between our developers and the client\u2019s teams, we eliminated unnecessary escalation layers and accelerated decision-making.<\/li>\n<\/ul>\n\n\n\n<p>This partnership shows how embedded engineering, agile thinking, and flexible delivery can unlock consistent product performance\u2014even in complex, fast-moving environments.<\/p>\n\n\n\r\n    <section class=\"banner-block image-full-height\" style=\"background-color: #0f2ab1; color: #fffff0;\">\r\n                    <div class=\"bg-stretch\"><img decoding=\"async\" src=\"https:\/\/d3fozvgx1pqb1q.cloudfront.net\/wp-content\/uploads\/2024\/02\/20151935\/Banner-1.png\" alt=\"decor\" \/><\/div>\r\n                            <div class=\"text-holder\">\r\n                <h2>Need delivery systems built for long-term product scaling?<\/h2>                <p>Flexible workflows. Faster onboarding. Stable execution.<\/p>\n                                    <a class=\"btn btn-md btn-warning-alt text-uppercase\" href=\"https:\/\/getdevdone.com\/order-now\/advanced-solutions\" target=\"_self\">Order now<\/a>\r\n                            <\/div>\r\n                    <\/section>    \r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Learn how to scale product delivery with efficient workflows, better collaboration, and processes that support sustainable business growth.<\/p>\n","protected":false},"author":2,"featured_media":23086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[743],"tags":[760,840,773],"class_list":["post-23084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-custom-development","tag-enterprise","tag-scalability"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to scale product delivery with efficient workflows, better collaboration, and processes that support sustainable business growth.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"GetDevDone Team\"\/>\n\t<link rel=\"canonical\" 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