{"id":7048,"date":"2019-12-13T17:16:39","date_gmt":"2019-12-13T14:16:39","guid":{"rendered":"\/\/?p=7048"},"modified":"2026-03-08T23:17:36","modified_gmt":"2026-03-08T23:17:36","slug":"5-popular-bigcommerce-apps-for-successful-email-marketing","status":"publish","type":"post","link":"https:\/\/getdevdone.com\/blog\/5-popular-bigcommerce-apps-for-successful-email-marketing.html","title":{"rendered":"5 Popular BigCommerce Apps for Successful Email Marketing"},"content":{"rendered":"

You might be thinking that social media marketing is the most effective way of acquiring leads and converting them to customers these days. Think again! Despite its <\/span>venerable age<\/span><\/a>, email marketing brings more ROI than marketing via Facebook, Instagram, or other social media channels: <\/span>$38 for every $1 spent<\/span><\/a>. It\u2019s also <\/span>40 times<\/span><\/a> more effective than the major social media outlets in its ability to acquire new customers. <\/span><\/p>\n

New technologies that have evolved over the past decade or so have also greatly contributed to the success of email marketing campaigns. Email service providers such as <\/span>HubSpot<\/span><\/a>, <\/span>Campaign Monitor<\/span><\/a>, or <\/span>SendGrid <\/span><\/a>offer advanced software for email marketers with cutting-edge features such as autoresponders, A\/B testing, email list segmentation, detailed analytics, and <\/span>others<\/span><\/a>. <\/span><\/p>\n

Many of these apps can now be integrated directly into e-commerce websites, making emails an even more efficient tool than ever. If you\u2019re the owner of a <\/span>BigCommerce<\/span><\/a>-powered online store, you\u2019ll find numerous apps in this<\/span> platform\u2019s marketplace <\/span><\/a>to help you boost your email marketing efforts.<\/span><\/p>\n

Here\u2019s a rundown of the apps that the BigCommerce community has found <\/span>particularly valuable<\/b>, judging by their popularity ratings. <\/span><\/p>\n

MailChimp<\/h2>\n

\"MailChimp<\/p>\n

MailChimp <\/span><\/a>for BigCommerce allows you to automate your marketing operations. It enables you to make use of your <\/span>BigCommerce purchase data for crafting targeted email marketing campaigns with product recommendations. <\/span><\/p>\n

You can set up an autoresponder to send a \u2018thank you\u2019 message to a customer who has bought something in your store or automatically inform your contacts about the newest items for purchase whenever they are added to the inventory. <\/span><\/p>\n

You can also get detailed information about your BigCommerce store\u2019s customer shopping patterns by reviewing comprehensive reports on their actions. That will help you find an individual approach to every customer. By using <\/span>tags<\/b>, you can neatly organize your contacts, while segmenting them into specific groups will enable you to target them more precisely. <\/span><\/p>\n

Organizing your advertising campaign through MailChimp is easy, too:<\/p>\n