{"id":8939,"date":"2020-11-27T17:21:13","date_gmt":"2020-11-27T14:21:13","guid":{"rendered":"\/\/?p=8939"},"modified":"2022-12-28T11:40:20","modified_gmt":"2022-12-28T11:40:20","slug":"5-helpful-speed-optimization-tips-for-magento-2","status":"publish","type":"post","link":"https:\/\/getdevdone.com\/blog\/5-helpful-speed-optimization-tips-for-magento-2.html","title":{"rendered":"5 Helpful Speed Optimization Tips for Magento 2"},"content":{"rendered":"<h2><strong>Does your Magento store load too slowly? Here are some helpful tips on how to speed up Magento 2 sites.<\/strong><\/h2>\n<p><i>In this post, we talk about effective <\/i><i>Magento 2 speed optimization <\/i><i>techniques that online merchants can apply to enhance the <\/i><i>performance <\/i><i>of their stores. While some of these require a deep knowledge of the system and even certain programming skills, others are more of a DIY nature. Follow all our recommendations or, at least, some of them to learn how to<\/i><i> increase a Magento 2 site speed <\/i><i>for better customer experience.<br><\/i><\/p>\n<p>There\u2019s probably no e-commerce platform available on the market today as powerful and feature-rich as Magento. We have recently <a href=\"\/blog\/why-you-should-choose-magento-for-your-online-store.html\" target=\"_blank\" rel=\"noopener\">written <\/a>about the reasons to choose this system for an online store. Magento allows merchants to manage their products easily, provides multiple tools for running marketing campaigns, has some great SEO capabilities, caters to mobile devices, and has other features worth applauding.<\/p>\n<p>Alas, there\u2019s always a fly in the ointment. With so many functions and modules, Magento looks like a mammoth. It exerts a considerable load on a server, often causing perhaps the worst issue for site owners \u2014 an increase in page loading time. <a href=\"\/blog\/migrating-to-magento-2-what-can-go-wrong-and-who-can-help-you-put-things-right.html\" target=\"_blank\" rel=\"noopener\">Migrating to Magento 2 <\/a>improves the situation to some extent, but the problem still persists.<\/p>\n<p>Put yourself in the shoes of a visitor to a Magento store for a moment. You click a link just to stare at a blank page with a progress bar or spinner running for a second, two, three&#8230; It\u2019s hardly likely that you would want to stay on this site longer than that.<\/p>\n<p>Now, put your own shoes on again. What implications does this kind of performance have for you as the owner of a Magento store? No conversions, no love from Google, and the most frightening damage of all \u2014 no sales.<\/p>\n<p>The good news is that you can put things straight by following some tried-and-true Magento 2 speed boosting practices we discuss below. They\u2019re in no particular order, except the first one, so pick any technique, apply it, and follow it with any other.<\/p>\n<h2><strong>How to Speed Up a Magento 2 Website: Tips and Tricks<\/strong><\/h2>\n<h3><strong>Magento 2 Speed Optimization Tip #1: Avoid Cheap, Clunky Themes<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-8954\" src=\"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/23165952\/magento2-speed-optimization-tip-avoid-cheap-themes-1024x448.png\" alt=\"Avoid cheap Magento themes to guarantee a better performance for your store\" width=\"900\" height=\"394\" srcset=\"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/23165952\/magento2-speed-optimization-tip-avoid-cheap-themes-1024x448.png 1024w, https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/23165952\/magento2-speed-optimization-tip-avoid-cheap-themes-300x131.png 300w, https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/23165952\/magento2-speed-optimization-tip-avoid-cheap-themes-768x336.png 768w, https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/23165952\/magento2-speed-optimization-tip-avoid-cheap-themes.png 1947w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><\/p>\n<p>First things first. If you are just starting out on your e-commerce adventure, selecting a good, freshly made theme for your Magento store is crucial. A bug-infested theme created by a company or individual programmer without any street cred is a surefire way to pull the performance of your Magento store down to the bottom.<\/p>\n<p>You can find a plethora of free and premium themes in the vast space of the Internet, but be very careful when selecting one for your site. Do some research on the company that has made it. Look for answers to these questions:<\/p>\n<ul>\n<li>How long has the company been providing its services?<\/li>\n<li>How many themes has it created?<\/li>\n<li>What do other merchants say about the company\u2019s work?<\/li>\n<li>Have any issues been reported?<\/li>\n<\/ul>\n<p>No doubt: there are many beautiful, well-coded ready-made Magento themes out there. Still, if you want to be 100% certain that your store will run smoothly, hiring <a href=\"https:\/\/getdevdone.com\/magento-development.html\" target=\"_blank\" rel=\"noopener\">GetDevDone Magento developers<\/a> to build a custom theme would be the best option, hands down. We are experts at Magento 2 speed optimization with years of experience behind us and a rich portfolio of hand-crafted Magento themes.<\/p>\n<h3><strong>Magento 2 Speed Optimization Tip #2: Revamp the Searching Mechanism on Your Site<\/strong><\/h3>\n<p>Letting your customers find what they are looking for in a split second is a great conversion-boosting factor. That is exactly what <a href=\"https:\/\/www.elastic.co\/elasticsearch\/service?ultron=B-Stack-Trials-EMEA-C-Exact&amp;gambit=Elasticsearch-Core&amp;blade=adwords-s&amp;hulk=cpc&amp;Device=c&amp;thor=elasticsearch&amp;gclid=CjwKCAiAtK79BRAIEiwA4OskBsZ-J3eH3U8uBYAETp4Rm2ns0aXtBTSd4vexsfMJv6m9UwnlDuVLGxoCepcQAvD_BwE\" target=\"_blank\" rel=\"nofollow noopener\">Elasticsearch <\/a>offers. It is a great distributed analytics and search engine that makes finding the items on your Magento store a breeze.<\/p>\n<p>Do you have an international audience? No problem. Elasticsearch caters to customers speaking multiple languages. There\u2019s also no need to type in entire search terms. The engine provides word suggestions for faster results.<\/p>\n<p>What\u2019s also convenient is that Elasticsearch is now included in Magento as a core feature. However, that happened just a short time ago \u2014 when version 2.3 saw the light of day. Therefore, it\u2019s the best tool to speed up Magento 2.3 based sites or sites powered by later Magento versions, although you can set up Elasticsearch for previous Magento editions independently as well.<\/p>\n<p>Follow the <a href=\"https:\/\/devdocs.magento.com\/guides\/v2.4\/config-guide\/elasticsearch\/configure-magento.html\" target=\"_blank\" rel=\"nofollow noopener\">steps <\/a>described in the official guide to take advantage of this search engine.<\/p>\n<h3><strong>Magento 2 Speed Optimization Tip #3: Change the Way the System Indexes Your Magento Store Data<\/strong><\/h3>\n<p>Indexing is an excellent performance optimization mechanism in Magento. You should know that the system stores all kinds of data, such as prices and products, in a number of separate interrelated tables.<\/p>\n<p>Once a price changes in one of the tables, for instance, the system must bring data in all the other tables that reference that price up to date. Depending on the size of a store, this process may take quite a long time.<\/p>\n<p>To address the issue, all the data used by a Magento store is collected into purpose-built tables by indexers. One of the ways to optimize a Magento 2 site speed is to change how frequently these indexers do their job.<\/p>\n<p>The default behavior of an indexer is to run whenever you save something like a category. This may slow down a Magento store considerably. Therefore, you should set a specific time interval for indexers to run in the Magento admin panel (the \u201cUpdate on Schedule\u201d option) or via the command line interface (requires programming skills). Visit the <a href=\"https:\/\/devdocs.magento.com\/guides\/v2.4\/extension-dev-guide\/indexing.html\" target=\"_blank\" rel=\"nofollow noopener\">official guide<\/a> to learn how to do that.<\/p>\n<h3><strong>Magento 2 Speed Optimization Tip #4: Take Good Stock of Every External Add-On You\u2019ve Installed<\/strong><\/h3>\n<p>A huge army of <a href=\"https:\/\/getdevdone.com\/order-now\/quote.html\" target=\"_blank\" rel=\"noopener\">Magento developers<\/a> has built all kinds of additional modules to enhance the functionality of online stores. Marketing, customer support, payment, security, and shipping extensions \u2014 the list is almost endless.<\/p>\n<p>It\u2019s quite natural that merchants want to convert their Magento stores into e-commerce Swiss knives by trying each and every module offered by the market. There\u2019s one serious drawback to following this path, though: a blow to Magento 2 speed.<\/p>\n<p>This is because every active add-on sends requests to a server and receives responses. Depending on a number of factors, such as the quality of hosting, this digital badminton game may take too long and turn your Magento store into a snail.<\/p>\n<p>A fix? Take good stock of all the add-ons you currently have. Do you really need these two order managers? Are you sure the special promotions extension brings real value to your business? Go over all the apps one by one and remove those you find redundant or useless. Measure the page loading time with specialized tools like <a href=\"https:\/\/gtmetrix.com\" target=\"_blank\" rel=\"nofollow noopener\">GTMetrix<\/a>.<\/p>\n<p>Saying goodbye to worthless or poor-quality add-ons is one of the most effective methods of Magento 2 speed optimization. Make sure not to throw the baby out with the bathwater, though. Some extensions are really good, and keeping them is wise.<\/p>\n<p>When in doubt, talk to our team. Our <a href=\"https:\/\/getdevdone.com\/magento-development.html\" target=\"_blank\" rel=\"noopener\">experienced Magento engineers<\/a> will help you come up with the best collection of extensions to optimize the performance of your store. We can also add a custom feature to your site to meet your specific needs.<\/p>\n<h3><strong>Magento 2 Speed Optimization Tip #5: Serve Copies of Your Pages to Visitors Whenever Possible<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-8956\" src=\"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/23170225\/use-caching-for-magento2-speed-optimization-1024x448.png\" alt=\"You can optimize the performance of your Magento 2 store by caching its pages\" width=\"900\" height=\"394\" srcset=\"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/23170225\/use-caching-for-magento2-speed-optimization-1024x448.png 1024w, https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/23170225\/use-caching-for-magento2-speed-optimization-300x131.png 300w, https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/23170225\/use-caching-for-magento2-speed-optimization-768x336.png 768w, https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/23170225\/use-caching-for-magento2-speed-optimization.png 1947w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><\/p>\n<p>Imagine that you need to send an invitation to an event to 100 people. Writing a hundred invitations by hand would be laborious and long. This is why you use printed invitations instead. It\u2019s faster, and all you have to do is add your signature to every card.<\/p>\n<p>This is very similar to the caching mechanism you can use for the speed optimization of Magento 2. Rather than generating a web page anew every time a user requests it, Magento creates its full copy or part of it in the memory and returns it when the user visits it next time. This is a tremendous performance optimization booster.<\/p>\n<p>The system provides a long list of cache types such as web services configuration, customer notification, integration configuration, page cache, and others. A good rule of thumb is to turn them all on. To learn how to do it through the command line interface, <a href=\"https:\/\/devdocs.magento.com\/guides\/v2.4\/config-guide\/cli\/config-cli-subcommands-cache.html\" target=\"_blank\" rel=\"nofollow noopener\">visit <\/a>the official Magento guide for developers. To enable the caches in the admin panel, go to the System -&gt; Cache management page.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-8958\" src=\"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/23170514\/magento2-speed-optimization-methods-1024x448.png\" alt=\"Effective Magento 2 speed optimization techniques\" width=\"900\" height=\"394\" srcset=\"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/23170514\/magento2-speed-optimization-methods-1024x448.png 1024w, https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/23170514\/magento2-speed-optimization-methods-300x131.png 300w, https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/23170514\/magento2-speed-optimization-methods-768x336.png 768w, https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/23170514\/magento2-speed-optimization-methods.png 1947w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><\/p>\n<h2>A Few More Words<\/h2>\n<p>These five techniques are just some of the many ways to speed up Magento 2 websites. Still, they can serve as a good starting point and should hopefully give a much-needed performance optimization boost to your Magento store. We recommend trying them all.<\/p>\n<p>If you need your online store to be truly fast and glitch-free, seeking help from professionals is advisable. Our highly professional <a href=\"https:\/\/getdevdone.com\/order-now\/quote.html\" target=\"_blank\" rel=\"noopener\">Magento development team<\/a> consists of top-notch experts well-versed in all the niceties of the most powerful e-commerce platform in the world.<\/p>\n<p>We are always ready to help you with any performance optimization or custom development task. Let\u2019s <a href=\"https:\/\/getdevdone.com\/contact-us.html\" target=\"_blank\" rel=\"noopener\">get in touch<\/a>!<\/p>\n\n\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n\n<h2>FAQs on Magento 2 Speed Optimization<\/h2>\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">What are the best tools to perform a Magento 2 speed test?<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Measuring the speed of your Magento 2 store is the first step in the performance optimization process. Among different tools to handle this task, we recommend trying <a href=\"https:\/\/gtmetrix.com\" target=\"_blank\" rel=\"nofollow noopener\">GTMetrix<\/a> and <a href=\"https:\/\/pagespeed.web.dev\/?utm_source=psi&#038;utm_medium=redirect\" target=\"_blank\" rel=\"nofollow noopener\">PageSpeed Insights<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">What is Varnish?<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Varnish is a free caching solution used to increase Magento 2 speed. You can specify your own caching rules using Varnish&#8217;s own language. This is very handy and allows Magento store owners to fine-tune the caching mechanism to fit their needs. To learn how to enable Varnish in Magento 2, visit <a href=\"https:\/\/devdocs.magento.com\/guides\/v2.4\/config-guide\/varnish\/config-varnish-magento.html\" target=\"_blank\" rel=\"nofollow noopener\">this page<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">What is CSS and JavaScript minifying?<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Minifying is a performance optimization technique that assumes removing all blank spaces and line feeds from CSS and JavaScript files to reduce their weight.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Why does the speed of a Magento store matter so much?<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>In a fast-paced business environment, speed reigns supreme. A slow-loading Magento store has a high bounce rate and is frowned upon by Google. The sad outcome is a loss of revenue.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Does your Magento store load too slowly? Here are some helpful tips on how to speed up Magento 2 sites. In this post, we talk about effective Magento 2 speed optimization techniques that online merchants can apply to enhance the performance of their stores. While some of these require a&#8230;<\/p>\n","protected":false},"author":2,"featured_media":16343,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[744,759],"tags":[859,809,764,847],"class_list":["post-8939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-magento-development","tag-ecommerce-development","tag-magento-adobe-commerce","tag-performance-optimization","tag-retail"],"acf":[],"aioseo_notices":[],"author_meta":{"display_name":"GetDevDone Team","author_link":"https:\/\/getdevdone.com\/blog\/author\/admin-p2h"},"featured_img":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/28113955\/Magento-2-speed-optimization-300x300.png","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/getdevdone.com\/blog\/category\/best-practices\" class=\"advgb-post-tax-term\">Best practices<\/a>","<a href=\"https:\/\/getdevdone.com\/blog\/category\/magento-development\" class=\"advgb-post-tax-term\">Magento development<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Best practices<\/span>","<span class=\"advgb-post-tax-term\">Magento development<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/getdevdone.com\/blog\/category\/magento-development\" class=\"advgb-post-tax-term\">eCommerce development<\/a>","<a href=\"https:\/\/getdevdone.com\/blog\/category\/magento-development\" class=\"advgb-post-tax-term\">Magento (Adobe Commerce)<\/a>","<a href=\"https:\/\/getdevdone.com\/blog\/category\/magento-development\" class=\"advgb-post-tax-term\">Performance optimization<\/a>","<a href=\"https:\/\/getdevdone.com\/blog\/category\/magento-development\" class=\"advgb-post-tax-term\">Retail<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">eCommerce development<\/span>","<span class=\"advgb-post-tax-term\">Magento (Adobe Commerce)<\/span>","<span class=\"advgb-post-tax-term\">Performance optimization<\/span>","<span class=\"advgb-post-tax-term\">Retail<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 5 years ago","modified":"Updated 3 years ago"},"absolute_dates":{"created":"Posted on November 27, 2020","modified":"Updated on December 28, 2022"},"absolute_dates_time":{"created":"Posted on November 27, 2020 5:21 pm","modified":"Updated on December 28, 2022 11:40 am"},"featured_img_caption":"","series_order":"","featured_image_urls":{"thumbnail_723x315":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/28113955\/Magento-2-speed-optimization-400x315.png","thumbnail_723x315-2x":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/28113955\/Magento-2-speed-optimization.png","thumbnail_723x315-3x":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/28113955\/Magento-2-speed-optimization.png","thumbnail_770x510":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/28113955\/Magento-2-speed-optimization.png","thumbnail_770x510-2x":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/28113955\/Magento-2-speed-optimization.png","thumbnail_770x510-3x":"https:\/\/s3.amazonaws.com\/newblog.psd2html.com\/wp-content\/uploads\/2020\/11\/28113955\/Magento-2-speed-optimization.png"},"featured_post_color":"#4d67e6","author_avatar":"https:\/\/secure.gravatar.com\/avatar\/c67d54df2c6849e5b7af3126c36fe55b10f9d6a14b227d14b35af6c027abb195?s=96&d=mm&r=g","author_position":null,"reading_time":"<span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span>","prev_post":{"slug":"magento-custom-module-development-top-5-tutorials","name":"Magento Custom Module Development: Top 5 Tutorials"},"next_post":{"slug":"the-top-5-email-service-providers-based-on-specific-criteria","name":"The Top 5 Email Service Providers (Based on Specific 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