{"id":9117,"date":"2021-01-12T13:19:10","date_gmt":"2021-01-12T10:19:10","guid":{"rendered":"\/\/?p=9117"},"modified":"2024-06-17T21:03:23","modified_gmt":"2024-06-17T21:03:23","slug":"increasing-banner-ctr-6-basic-rules-to-follow","status":"publish","type":"post","link":"https:\/\/getdevdone.com\/blog\/increasing-banner-ctr-6-basic-rules-to-follow.html","title":{"rendered":"Increasing Banner CTR: 6 Basic Rules to Follow"},"content":{"rendered":"

Learn about Banner CTR, one of the most important metrics in display advertising, and some basic ways to improve it.<\/strong><\/h2>\n

In this post, we discuss <\/i>banner CTR<\/i> or click-through rate. We define it, list key factors that impact it, explain why this metric is so significant in analyzing the success or failure of <\/i>banner campaigns<\/i>, and, finally, suggest the most common ways to bring it <\/i>higher<\/i>. Those methods fall into two broad categories: general marketing techniques and design and content of banners themselves. We hope you\u2019ll find this information useful.
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Digital banner advertising spending in the United States in 2024 is projected <\/a>to hit the $20.67 billion mark. Compare this number to $11.15 billion that US companies spent in 2019. These statistics say a lot about the popularity of banner advertising among businesses.<\/p>\n

There\u2019s a caveat, though. While some twenty years ago this promotion method could easily generate clicks that led to conversions, these days advertisers struggle to attract consumers\u2019 attention to display ads. Almost every website offers tons of banners to visitors, trying to entice them to click that call-to-action button and ultimately make a purchase.<\/p>\n

In fact, the Internet is so full of display ads that consumers have developed what came to be known as banner blindness. They simply ignore ads, thus turning many banner campaigns into a miserable failure. This enforces marketers to be more creative and smart in how they approach banner advertising.<\/p>\n

In this post, we describe some of these techniques that you can leverage to increase CTR for your banner ads, too. We\u2019ve divided them into two groups. One covers some general marketing strategies. The other deals with the technicalities: a banner ad design, content, and so on.<\/p>\n

Before we take on the practical side, though, let\u2019s have a bit of theory in case you have never heard about CTR or want more details about this indicator.<\/p>\n

Banner CTR: When Seeing Doesn\u2019t Always Mean Believing<\/strong><\/h2>\n

\"Defining<\/p>\n

Almost everything in business is measured in one way or another. How many pairs of boots did our shop sell last year? How many phone calls from potential customers have we received this week? How many people signed up for the cooking master class in the third quarter? All these questions have answers in numbers.<\/p>\n

Banner advertising is no exception. There are several indicators that speak about the success or failure of banner campaigns. One of the metrics that you would hear discussed over and over is the Click-Through Rate<\/strong> or CTR<\/strong> for short.<\/p>\n

Don\u2019t know what it means? It\u2019s actually very simple. Just take the number of times visitors to websites or social media users have seen your display ad (we call this characteristic impressions<\/i>)<\/i>, divide it by the number of times these people cared to explore your offer further by clicking on the ad (the number of clicks<\/i>), and multiply the result by 100. Here\u2019s the CTR formula (CTR is represented as a percentage):<\/p>\n

\"This<\/p>\n

Naturally, the higher this number is, the more successful your banner campaign is. However, defining a good <\/i><\/b>CTR for banner ads is far from straightforward. There are too many niceties that can decrease or increase the coveted digits before and after the decimal point. Let\u2019s take a look at the most common of these.<\/p>\n

Why Is It so Hard to Determine a Good Banner CTR?<\/strong><\/h2>\n

\"Some<\/p>\n