{"id":9208,"date":"2021-02-08T17:48:48","date_gmt":"2021-02-08T14:48:48","guid":{"rendered":"\/\/?p=9208"},"modified":"2024-05-28T13:45:17","modified_gmt":"2024-05-28T13:45:17","slug":"shopify-landing-page-optimization-6-rules-every-online-merchant-should-follow","status":"publish","type":"post","link":"https:\/\/getdevdone.com\/blog\/shopify-landing-page-optimization-6-rules-every-online-merchant-should-follow.html","title":{"rendered":"Shopify Landing Page Optimization: 6 Rules Every Online Merchant Should Follow"},"content":{"rendered":"

Learn about essential things every online merchant should remember when building a Shopify landing page<\/strong><\/h2>\n

This post may serve as a good reference for any <\/i>e-commerce <\/i>entrepreneur who wants to increase the <\/i>conversion rate<\/i> of their store\u2019s landing page. We cover a number of important aspects of the <\/i>Shopify landing page<\/i> creation process, starting from the research of the target audience and ending with the ongoing testing and monitoring of the finished product. <\/i><\/p>\n

A Bit of Theory<\/strong><\/h2>\n

Have you ever been in a situation like this? You\u2019re walking down the street when suddenly you see something in a shop window that lures you like a magnet, something you\u2019ve been wanting to have for a long time. You can\u2019t resist the temptation, so you go inside and buy this thing.<\/p>\n

E-commerce landing pages work in a way similar to shop windows. They are specifically designed to get online store visitors to perform a target action. For example, they can urge consumers to make a purchase or provide their email addresses through an appropriate call to action button.<\/p>\n

You might wonder how a landing page differs from standard website pages. Actually, we can call each page of an e-commerce site a landing page. A visitor can click a link on social media, for instance, and open a product page, that is, land <\/b>on it.<\/p>\n

That said, a landing page is much more specific than the rest of the pages. The latter are intended to give information about your brand and offers to consumers at large. Even when a potential customer lands on a product page, they will not necessarily buy something.<\/p>\n

A \u201ctrue\u201d landing page, on the other hand, is all about getting a visitor to perform one definite action<\/strong>. It assumes that the visitor is interested in this particular offer and is likely to respond to it by making a purchase, downloading a white paper, or in some other way.<\/p>\n

A landing page is crucial for a higher conversion rate. That\u2019s why it must be perfectly optimized from the sales and marketing perspectives to achieve its intended purpose.<\/p>\n

Below, you\u2019ll find 6 basic rules that every online merchant should observe throughout the process of building and running a Shopify landing page. Without these essentials, your chances of getting visitors to click the call to action button are very slim.<\/p>\n

What You Should Do Before Drawing a Design and Writing the Content<\/h2>\n

Shopify Landing Page Optimization Rule #1: Gather Info About the People You Want to Buy from You<\/h3>\n

\"\"<\/p>\n

Some merchants start creating a landing page in Shopify only based on what they know about the market and the product\u2019s features. A headlong approach like this is counterproductive. Before you even open up a text editor to write the content for your Shopify landing page, find out as much as possible about your potential customers.<\/p>\n

Knowing key facts about the people you\u2019re going to sell to, you are more likely to create a design and content that will bring up your conversion rate. You can go about this task in several ways:<\/p>\n