{"id":9434,"date":"2021-03-29T11:44:47","date_gmt":"2021-03-29T08:44:47","guid":{"rendered":"\/\/?p=9434"},"modified":"2026-05-04T17:05:25","modified_gmt":"2026-05-04T17:05:25","slug":"building-an-insurance-website-essential-pages-to-include","status":"publish","type":"post","link":"https:\/\/getdevdone.com\/blog\/building-an-insurance-website-essential-pages-to-include.html","title":{"rendered":"Building an Insurance Website: 5 Essential Pages to Include"},"content":{"rendered":"

Planning on creating an insurance website? Break it up into these pages\u00a0<\/strong><\/h2>\n

In this post, we talk about the essential\u00a0 <\/i>pages<\/i> that every <\/i>insurance agency<\/i> website should have. We discuss their purposes and give advice on their basic elements and content.\u00a0<\/i><\/p>\n

We never get tired of reiterating that online presence, nowadays, is a must for every business that wants to develop and, in many cases, survive. Real estate agencies<\/a>, law firms<\/a>, financial organizations, and other types of businesses need a website that takes the specifics of their industry into account.<\/p>\n

Insurance agents are no different in this respect. They can benefit from having a website, too. The primary reason is that consumers\u2019 approach to evaluating products and services has changed drastically over the past couple of decades. In the past, the first thing most of them did when they got interested in what an insurance agency had to offer was call the office or visit it in person for more information.<\/p>\n

These days, the majority of potential clients go online to get familiar with what an insurer provides. They visit multiple websites to compare policies, search for discounts, request a quote, or make a purchase right over the Internet. This means that an insurance agency without an online presence is destined to lose a sizable part of its client base and revenue.<\/p>\n

However, simply creating an insurance website may not change the situation for the better. The present-day insurance market has hardly any breathing room, with companies relentlessly jockeying for position in order to stay afloat.<\/p>\n

As Statista reports<\/a>, there were 773 life insurance companies alone in the United States as recently as 2018. It\u2019s safe to assume that this number has significantly increased since then. Considering such a cut-throat rivalry, an extra effort is required to win over clients\u2019 hearts. This concerns websites as well.<\/p>\n

When you decide to create an insurance website, you should strive to make it look and operate in a way that will bring you more visitors and put your agency above other companies in your business niche. The structure of your website is also of paramount importance.<\/p>\n

With 15+ years of experience in building insurance websites, along with other types of sites, we could discuss their UX and functionality at length, and we will do so in one of our later posts. Today, though, we would like to bring your attention to the main pages that every insurance website should include. Let\u2019s get going.<\/p>\n

The Principal Pages to Include When Creating an Insurance Website<\/strong><\/h2>\n

Home Page: Where the Journey Begins<\/strong><\/h3>\n

\"The<\/p>\n

Here\u2019s the truth: the homepage of\u00a0 your website can be your first and, at the same time, last chance for decent lead generation<\/a>. Make it as attractive and value-packed as possible. If you don\u2019t, your users will hardly want to stay on your site for long and are unlikely to return to it in the future.<\/p>\n

Ideally<\/strong>, the home page of an insurance agency website should feature these key elements:<\/p>\n