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Keep these important considerations in mind when creating a lawyer website In this post, we discuss the basic elements that every law firm website should have in order to attract leads and convert them into сlients. From layout, navigation, and content to SEO and performance, every detail is crucial if you’re serious about taking your […]
In this post, we discuss the basic elements that every law firm website should have in order to attract leads and convert them into сlients. From layout, navigation, and content to SEO and performance, every detail is crucial if you’re serious about taking your legal practice to a completely new level.
These days, no one argues the importance of online presence for every type of business. Whether it’s a real estate agency or a financial or insurance company, most consumers begin searching for professional services on the Internet before dialing a phone number or driving to the office.
Legal businesses are no exception. A website is extremely important for every law firm, large or small. It serves as the first point of contact for your prospective clients and can become a powerful marketing medium to put your business in the spotlight.
A website is particularly valuable for small-time attorneys, who don’t have lavish resources to put up a decent fight with legal behemoths. It allows them to draw more organic traffic without having to splash out money on paid advertising.
Once you realize how vital it is to build a website for a lawyer, there are two common ways to approach this task.
Know something about web development? Then, leverage the power of a content management system (CMS) such as WordPress or a page builder such as Squarespace. They considerably facilitate the process of building a lawyer website for those who have never done it before.
With WordPress, you can use tons of free and commercial themes crafted specifically for law firms. Here are some examples. Just pick one and tweak it to match your brand. You can also add appropriate plugins to make your website more functional. For instance, you can integrate Google Analytics to learn about your visitors’ on-site behavior and preferences.
Using a CMS or page builder to create a lawyer website with no help from outside is a convenient and cheap method. That being said, it does have some serious drawbacks:
The alternative method is to entrust the entire building process to expert WordPress developers.
Depending on your business needs and plans, building a lawyer website by professionals from the ground up can be more or less expensive. It certainly costs more than the previous approach does. The benefits it brings you in the end, though, are well worth your money and time.
The GetDevDone developers have successfully built a large number of websites for law firms of various sizes and complexity throughout 16+ years of the company’s history. If you decide to go down the custom path, too, we’re always happy to share our unrivaled expertise with you.
No matter the method you ultimately choose to build a website for your law firm, there are certain design considerations you can’t ignore. Let’s take a look at these next.
Have you ever been in a large building with lots of offices and corridors? Suppose you’re looking for the office of a specific law firm without knowing its exact location inside the building. There’s no directory on the ground floor to tell you how you can find the office, so you have to walk from floor to floor scanning doorplates.
Doesn’t seem a convenient method to find what you need, right? The same goes for a lawyer website. If your navigation is confusing and hard-to-follow, this will annoy your visitors, and they will leave your site once and for all.
There are several important rules to follow as far as website navigation is concerned:
Easy-to-navigate lawyer websites are not only great from a UX perspective. The likes of Bing also rank them high. This is because robots can index the content on such sites effortlessly.
If you find it hard to come up with the optimal layout and navigation when building your lawyer website, our expert UX designers are always ready to assist you with this task.
Your law firm website can have the best navigation, layout, and content in the world, but if you neglect the visual representation of your law firm, don’t expect much value from your online resource.
The main goal of building your lawyer website is to convince your prospective clients that they can trust you implicitly. You can write thousands of words trying to prove that, but they won’t be even remotely as effective as one perfectly shot photo of your team or an engaging video where you talk about your successfully resolved cases.
A law firm website can’t do without great visuals. Here’s what you need to know regarding this aspect of lawyer website development:
After adding great-looking images, implementing a smooth navigation system, and writing engaging content for your website, you can expect that your prospective clients will want to establish a connection with you.
One important design principle to follow when building a website for a lawyer is to provide as many points of contact for your visitors as possible. Here are the key ones:
Building a lawyer website is a wise move. It allows legal businesses to attract more clients and leads with less effort. The success or failure of a law firm website hinges upon many factors. Its proper design is one of the most crucial.
The 3 design principles we’ve discussed in this post are only some of many. We’ve just scratched the surface. Nothing can be ignored as far as a lawyer website goes.
However, first of all, you should make a favorable impression on your visitors with high-quality visuals, let them move around your website quickly, and enable them to get in touch with you in multiple ways. Then, fill the pages with engaging and informative content.
While you can use page builders to put together a simple website, turning to professional web developers for assistance will bring you more value at the end of the day. You will get a unique-looking website with excellent performance and desired functionality.
With 16+ years of commercial experience to our credit, the GetDevDone WordPress development team is always ready to help you build the best website for your law firm. Entrust your project to professionals. Let’s talk today!