We Create HTML5 Banners That Engage and Convert

Frequently Asked Questions

• What are HTML5 banners?

  When we say HTML5 banners, we mean banner ads with HTML5 components. In contrast to conventional banners that use images, HTML5 banner ads can be interacted with and feature cutting-edge design elements.

• What types of HTML5 banner ads do you make?

  We develop static, simple animated, complex animated, and interactive HTML5 banners, plus video banners as well as native ads.

• What advertising networks do you optimize your HTML5 banners for?

  Currently, we create HTML5 banners optimized for the following platforms:

  • Google Ads (included)
  • AdRoll
  • Celtra
  • IAB
  • Flashtalking
  • Display & Video 360 (DoubleClick)
  • Adform
  • Sizmek
  • Your preferred network (no limits)

• What is your standard turnaround time for HTML5 banners?

  This depends on the type of banner and the number of banners your order. For static and simple animated banners, 1-2 hours per one is the typical delivery time. Complex animated or Interactive banners require more expertise and therefore more time to develop. Building one banner like that may take from 4-5 hours or up to 1 business day.

• How do you handle ASAP requests?

  To deal with ASAP requests, we apply our parallel development method where several developers are concurrently working on your project at the same time.

  While the standard turnaround time for most projects is 4-5 hours, the parallel development method allows us to deliver banners in just 2 hours. Need a banner even faster than that? Our developers will work overtime to complete your project when you need it.

• Is an NDA included?

  Sure. Your sensitive information is securely protected with us. You can sign our standard non-disclosure agreement or provide your own for us to review and sign.

• What are the most important characteristics of a banner ad?

  Banners must meet several criteria to stir up the target audience's interest and entice them to respond to a call to action. Here are the most essential characteristics to consider when building an effective banner:

  • Visuals. A banner with poor-quality, pixelated images laid out with no regard to the size of the ad is a big no-no. Only crisp images or videos that support the business message are acceptable.
  • Text. You can't overestimate the importance of visual materials in a banner ad. Yet, it's the message itself that is paramount. It must be legible enough. There must also be a clear distinction between the crucial primary information and less important details. Additionally, the message must be short and to the point. Complexity is a display ad creator's worst enemy.
  • Color combinations. A deluge of non-matching colors within the small area of a banner ad is likely to put a consumer off rather than attract them. Selecting the right colors and their number is a science and an art that calls for professional assistance.

• What are the main types of display ads?

  • Static banners. These represent an unmoving image of a particular size with the business message prominently displayed across it along with a call to action (CTA). For instance, a static banner that promotes educational services may have an image of a classroom with the name of the establishment, a 'Get your degree' message, and the 'Apply now' CTA.
  • Animated GIFs. These are sets of images in the .gif format that replace each other continuously within the area of the ad, thus simulating movement.
  • HTML5 Ads. These are the most advanced types of display ads that have almost completely ousted the rest of the contenders from the market. In essence, an HTML5 banner is a website in miniature. Therefore, it is capable of doing everything a website can.
  • Video Ads. These are short videos without sound made with HTML5 from a thumbnail image. They include a text of a specific (short) length and have some interactive elements and animations. This contributes to better engagement, since many consumers prefer watching videos instead of consuming content in another form.

• What are the key benefits of HTML5 banners compared to other types of display ads?

  HTML5 is a perfect option for creating banner ads. Here are the main reasons:

  1. An HTML5 banner represents a website in miniature. This means the following:
     • Banner ad developers can easily integrate images and videos into a banner
     • An HTML5 banner can use data from a server. In the code, a developer can use logic to display specific content to different users based on their preferences and behavior.
     • Updating the code of an HTML5 banner is straightforward.
  2. Consumers will see an HTML5 ad everywhere and all the time. Since HTML5 is not a proprietary standard and no additional software is required to play an HTML5 banner, you can be absolutely confident that every visitor will see it.
  3. An HTML5 banner ad uses CPU power very sparingly, unlike other types of banner ads.
  4. An HTML5 banner can be used to sell any product or showcase any business idea. This is an awesome marketing tool to grab the attention of your target audience instantly.