This post is a collection of useful tips on creating a successful WordPress site to maximize conversions and build your brand in 2022.
WordPress is by far the most popular content management system on the market today, and it’s growing faster than its competitors.
It’s an open-source platform that hosts some of the Internet’s most successful websites. With more than 50,000 plugins, themes, and extensions available, web creators can easily build unique, high-converting web experiences.
But having so many options is a challenge in itself. How do you choose between tens of thousands of options when making your WordPress tech stack? Which ones will truly lead to increased conversions and profitable sales?
We’ve identified a few of the common threads shared by today’s most successful WordPress websites. Keep these tips in mind when creating your own website and you’ll have all the tools you need to maximize conversions and build your brand.
WordPress has many great features, but an intuitive code-free interface isn’t one of them. If you’re not comfortable with HTML, PHP, CSS, and JavaScript, working in WordPress directly will be a challenge.
These days, WordPress users can take advantage of multiple web page building tools to simplify creating websites. For example, Elementor enables web creators to drag-and-drop widgets directly onto each web page, ensuring optimal performance without requiring users to write a single line of code.
That being said, without some amount of technical expertise under your belt, you will only be able to build websites up to a certain level of complexity with page builders. For really complex interactive pages, you still need professional WordPress developers who can leverage the full potential of these tools.
Keep in mind that your web host powers all of your website’s features and functionalities. The more resources you dedicate to running them, the better-prepared your website will be for meeting peak demand and high traffic.
This is especially important for high-converting websites, since your business plan relies on strong, consistent growth. If your hosting service can’t handle high traffic, it may buckle under the pressure of a successful promotional campaign – a missed opportunity to capture significant market share.
In general, dedicated and managed hosting services are highly preferable to shared hosting plans. You simply can’t get reliable, consistent performance out of a shared server because you can’t control who else is using server resources at any given time. With your own dedicated server, you’re in complete control. Cloud hosting for WordPress is also a great option.
Outdated websites are bad for business. As new design trends earn widespread public appreciation, web users’ expectations shift over time. The way you recognize and meet these expectations can have a significant impact on your website’s capacity to convert.
This doesn’t mean you need to hire a professional web designer for every new page you want to publish. It does suggest that you should keep your eye on the most relevant design trends in your industry. A few examples of up-and-coming web design trends for 2022 include:
You might notice there is an overarching pattern to many of today’s biggest web design trends. Many of them focus on doing more with less. The optimal web experience isn’t necessarily the most extravagant showcase of technology and power. Instead, it often relies on the leanest and most efficient way of delivering value to web users.
That kind of optimization depends entirely on website speed and responsiveness. Given the same hosting resources, a clean, minimalist website will outperform a bloated, feature-heavy website every time. Web creators have to be judicious about the plugins and features they integrate, consistently putting the user experience ahead of other priorities.
Although heavyweight design schemes are undoubtedly impressive, you’ll have to pay close attention to just how much that software impacts website performance. Even the most thrilling and memorable web experience isn’t worth much if it takes minutes to load on the average mobile device.
Mobile devices accounted for 54% of all Internet traffic by the end of 2021. Mobile responsiveness isn’t just about putting web content in portrait orientation. It also means optimizing website features to run on devices less powerful than the average laptop, and being able to display quickly even when network connections are spotty.
Upselling is one of the best ways to increase average order value. With the right messaging, delivered at the right time, you can convince customers to pay for premium versions of the products they’ve already expressed interest in buying. Selling more higher-priced items means generating more revenue, which gives you even better opportunities to expand. With upselling, it’s crucial to deliver tailored experiences to users, enhancing their satisfaction and product value.
Well-timed popups are the ideal tool for effective upselling, but you must configure them carefully. The key is to avoid disrupting the user experience. Your upselling offer should not pop up when visitors are reading a blog. It should pop up on a product or checkout page – displaying to users who are already primed to purchase, and willing to spend more for a better product.
WooCommerce is the go-to online retail platform trusted by millions of WordPress web creators. It offers native compatibility with Elementor’s website builder (in the form of a powerful WooCommerce website builder) and a host of other high-value plugins.
Setting up a WooCommerce store is one of the best things you can do to optimize your conversion rate. Instead of asking leads to call or go offsite to complete a transaction, you can streamline the entire experience directly through your WordPress site. This enables you to capitalize on conversion-boosting tools and features like upselling popups on your checkout page.
Elementor is one of the best website builders out there. With its power and flexibility, building converting WordPress sites is just a matter of time, short time. Particularly, if the development is performed by our expert WordPress developers.
So, reach out to us if you have chosen Elementor for creating your WP website and you want it to be truly unique and interactive. With 16+ years of industry experience and thousands of successfully completed WP projects, we know everything about the world’s most popular CMS.
You can also contact us with any WordPress-related task, from developing custom themes to improving your website’s Core Web Vitals scores and strengthening its security.
Helping your business grow and succeed is our top priority!
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