From Concept to Launch: A Step-by-Step Guide to Working With a WordPress Website Development Company

Choosing the right WordPress development partner is only the first step on the way to your project's success. You also need to know how to work effectively with the team for the best results. Our step-by-step guide should help you with that.


In the digital age, having a strong online presence is more important than ever. Your website is often the first impression potential customers have of your business, and it’s essential to make it a good one. That’s where working with a WordPress development company comes in.

These companies specialize in creating unique, functional, and engaging websites that can help you stand out in the crowded online marketplace. But navigating the process of working with a development company can be challenging, especially for those new to the world of website creation.

This guide assumes you’ve already chosen a WordPress development company to partner with and will focus on providing you with the best practices to ensure a smooth, productive relationship from concept to launch. Our aim is to help you make the most out of this partnership and successfully bring your website vision to life. Let’s dive right in!

Still in doubt whether you should hire a WordPress website development company? Check out this post for some valuable insights. 

Communication is Key

In the journey from concept to launch of a WordPress website, one aspect that stands head and shoulders above others is communication. It is the lifeblood of any project and can often be the difference between success and failure when working with a WordPress website development company.

Clear and frequent communication is extremely important. It ensures that both parties are on the same page regarding the project’s goals, timelines, and deliverables. It also helps in identifying and resolving potential issues before they become roadblocks.

So, how can you ensure effective communication? Here are a few tips:

Use Project Management Tools

Tools like Trello, Asana, or Basecamp can be incredibly beneficial in keeping everyone updated about the project status. These platforms allow you to assign tasks, track progress, and share documents, all in one place. They provide transparency and foster accountability, making it easier to manage the project.

Schedule Regular Check-Ins

Regular meetings, whether weekly or biweekly, can provide an opportunity for you to discuss progress, address concerns, and give feedback. These check-ins can be via video calls, phone calls, or even emails, depending on what works best for both parties.

Set Expectations for Response Times

It’s important to establish guidelines regarding response times at the onset of the project. For instance, you might agree that emails will be answered within 24 hours or urgent queries will be addressed immediately during business hours. This ensures that no one is left waiting for responses, and any pressing issues are dealt with promptly.

To sum up, clear and frequent communication with your WordPress website development company is crucial for a successful project. By using project management tools, scheduling regular check-ins, and setting expectations for response times, you can ensure that the lines of communication are always open and effective. Remember, when it comes to project success, communication truly is key.

Define Project Scope

A crucial step in working with a WordPress website development company is defining the project scope. This process, which is often overlooked, is foundational to the success of your project. A well-defined project scope sets clear expectations and provides a roadmap that guides both you and the development company throughout the project’s lifecycle.

Defining the project scope is not just about stating what you want to achieve with your website. It’s about detailing every aspect of the project, from the specific functionalities and features you want on your site, to the resources you have available, all within a set timeline.

Begin by outlining your project requirements. These should be as detailed as possible, covering aspects such as the desired design elements, the number of pages, SEO optimization needs, and any specific plugins or integrations required. Remember, the more precise your requirements, the less room there is for misunderstandings that can lead to delays or cost overruns.

Next, establish a realistic timeline. Your development company will need to know when you expect each phase of the project to be completed. This includes milestones such as the completion of the design phase, content integration, testing, and finally, launch.

Equally important are the project deliverables. These are tangible outputs that you should receive at various stages of the project, like design mockups, a working prototype, and ultimately, the final website. Clearly defining these deliverables helps ensure that everyone is on the same page about what is expected and when.

For a comprehensive guide on how to write an effective brief for your WordPress website development project, read this post.  

Trust the Experts

When a business hires a professional WordPress website development company, there is a good reason behind that: they hire experts. These professionals have spent years honing their skills and understanding the intricacies of WordPress, so trusting them is paramount.

They have the knowledge and experience to transform your unique concept into a fully functional, high-performing website. They know what works and what doesn’t in the realm of WordPress development. They are aware of the latest trends, the most effective plugins, and the best practices for SEO optimization.

Therefore, it’s crucial to trust in the development company’s recommendations and expertise. They don’t just build websites; they strategize, plan, and create platforms that help businesses grow. It can be tempting to stick to your initial vision rigidly, but remember, these experts have a wealth of experience in what engages users and drives traffic.

While your ideas and input are invaluable, sometimes they may suggest changes or alternatives to ensure the site performs optimally. They might recommend a different theme that’s more compatible with your goals, or a new plugin that enhances user experience. Trusting their judgment doesn’t mean letting go of your vision — it means shaping it into something that not only meets your expectations, but exceeds them.

Feedback and Iteration

One of the most crucial aspects of working with a WordPress website development company is the continuous feedback and iteration process.  It is the heartbeat that keeps the project alive and in sync with your vision.

Feedback serves as an essential channel of communication between you and the development team. It’s how you convey your expectations, preferences, and reservations about the work in progress. Providing regular feedback throughout the development process ensures that your website aligns with your business goals and meets your customers’ needs.

Feedback isn’t just about pointing out what’s not working—it’s also about acknowledging what’s working well. Positive reinforcement can motivate the development team and guide them towards the elements that resonate with your vision.

On the flip side, iteration is the mechanism through which your feedback gets implemented. It’s about refining the product, one cycle at a time, until it becomes the best version of itself. Remember, Rome wasn’t built in a day, and neither will your website be. It’s normal — and indeed necessary — for the development process to go through multiple iterations.

Each iteration brings the project closer to your desired outcome, incorporating your feedback, tweaking elements, and implementing changes based on that feedback. The iterative process is where the magic happens — the rough edges are smoothed out, the gaps are filled, and the product evolves.

In summary, feedback and iteration form a dynamic duo in the website development process. They are necessary for ensuring your final product not only meets but exceeds your expectations. So, when partnering with a WordPress website development company, prepare to be actively involved in this ongoing dialogue — it’s your ticket to a website that truly reflects your brand’s identity and values.

Testing and Launch

The journey from concept to launch is filled with numerous stages, each of them crucial in their own right. However, the significance of the ‘Testing and Launch’ phase cannot be understated. It’s the final checkpoint before your website goes live, and as such, it requires meticulous attention to detail.

Thorough testing is vital before launching any WordPress website. Think of it as a dress rehearsal before the main event. This is when you get to scrutinize every aspect of your site, fix any bugs, and ensure that everything works as it should. It’s an opportunity to spot and rectify any issues, ensuring that your visitors enjoy a seamless experience.

The WordPress development company you have hired should test your site on multiple devices and browsers to ensure compatibility. Any oversight here could lead to a subpar user experience for a significant portion of your audience, which is something you cannot afford.

Finally, the importance of a smooth launch process cannot be emphasized enough. After all the hard work that has gone into creating your website, you want the launch to be flawless. This involves not only ensuring that the site is live and accessible but also that all its features and functionalities are working correctly.

A successful launch can set the tone for the website’s future success, making it an essential part of working with a WordPress website development company.

Ongoing Support and Maintenance

An often overlooked, yet critical aspect of working with a WordPress website development company is the ongoing support and maintenance they can provide post-launch. Your website is not a set-and-forget project. It’s a dynamic platform that needs regular care and attention to ensure it continues to serve your business effectively and efficiently.

A well-maintained website can help your business grow by improving user experience and SEO rankings. On the other hand, a poorly maintained website can lead to security vulnerabilities, performance issues, and even loss of data.

Regular updates are a core component of website maintenance. WordPress regularly releases new versions of its software, which often include feature enhancements, bug fixes, and security patches. Keeping your WordPress core, plugins, and themes updated ensures your website functions correctly and remains secure against potential threats.

In addition to updates, ongoing support can also include regular backups, performance checks, and troubleshooting. These activities help prevent any unexpected issues and ensure your website is always in optimal condition.

Security measures are another crucial part of ongoing maintenance. Security threats on the Internet are evolving constantly, and your website needs to keep up. Regular security audits, installing security plugins, monitoring for suspicious activity, and implementing regular backups and recovery plans are all part of keeping your site secure and your business reputation intact.

Final Words

Launching a WordPress website is a process that requires careful planning, clear communication, and a solid partnership with a professional WordPress website development company. This post has outlined the key stages involved – from conceptualization, design, development, to final launch.

The major takeaways include the importance of setting clear objectives, continuous collaboration throughout the design and development stages, testing before launch, and ongoing support post-launch. Each step is crucial and contributes significantly to the ultimate success of your website.

However, the cornerstone of this entire process is the relationship with the WordPress development company. The partnership should be built on mutual understanding, respect, and a shared vision for your project.

It’s this collaborative spirit that will ensure your ideas are brought to life accurately and efficiently. Remember, a successful project is not just about launching a functional website; it’s about creating a platform that resonates with your target audience and helps you achieve your business goals.

So, as you embark on your WordPress website development journey, keep these insights in mind. With the right approach and a reliable WordPress development company by your side, your path from concept to launch will be a smooth one.

Dmytro Mashchenko

Dmytro is the CEO of GetDevDone, an experienced web developer, and a prolific author of in-depth technology and business-related posts. He is always eager to share his years-long expertise with everyone who wants to succeed in the web development field.

For more professional insights from Dmytro, connect with him on LinkedIn.