Scaling Product Delivery for a Leading Online Media Company

A long-standing media and technology company with millions of users across iGaming, sports betting, and personal finance turned to GetDevDone to accelerate product delivery and streamline engineering operations. What began as a small engagement quickly evolved into an embedded partnership—where we delivered new products at scale and streamlined internal operations from hiring to handoff.

• Period of cooperation: 2022 – ongoing
• Expertise: Online Media, iGaming, Affiliate Marketing, Web Development
• Headquarters: Oregon, United States

Project highlights

• Launched 5 full-scale digital products tailored to iGaming and finance audiences
• Scaled from 10 to 20 team members, including devs, QAs, PMs
• Built and integrated 3 standalone services into the client’s platform
• Established dual delivery models: dedicated team + on-demand support

Business challenge

The client’s internal structure was not optimized for the rapid product delivery that they needed. Operating within a large, dynamic environment like they had, meant that:

• Unclear ownership and shifting processes delayed delivery
• Escalation chains were long, slowing decision-making
• New hires took too long to become productive

They needed a reliable development partner who could deliver consistently, navigate complexity, and integrate seamlessly into their ecosystem.

Our Approach

The client approached GetDevDone to enhance delivery speed and product scalability while reducing internal inefficiencies.

1. Delivery Workflow Optimization

To optimize the client’s workflows, we streamlined stakeholder communication by joining daily standups and grooming sessions. Then, we created sprint-based workflows aligned with the client’s roadmap. Finally, our experts assigned empowered leads on both sides to reduce escalations.

2. Product Development & Integration

We’ve developed three independent services that were later integrated into the client’s broader digital architecture. In parallel, the GetDevDone team delivered five full-scale products from scratch, tailored to iGaming and finance audiences.

3. Scalable Team & Support Models

We scaled the joint team from 10 to 20 professionals, including frontend and backend developers, QA engineers, and project managers.

To meet evolving delivery needs, we introduced two engagement models: a dedicated core team for continuous delivery and on-demand support under a time-and-materials model for added flexibility. We also took ownership of onboarding and mentoring new internal hires, helping them become productive within days.

4. Process & Quality Assurance

Quality assurance was embedded into every phase of delivery, with our QA engineers working closely with the client’s DevOps team to ensure smooth and reliable deployments.

At the same time, we supported content and SEO optimization and maintained design consistency across multiple product lines.

Business outcome

Even with the partnership still ongoing, the impact is already clear:

• Scalable Product Delivery: Five full-scale digital products were launched from scratch, each tailored to the needs of the client’s diverse user base. Quality remained uncompromised across every release cycle.
• Sustainable Operations: We helped establish a consistent delivery cadence over multiple years, enabling the client to plan ahead with confidence and minimize costly interruptions.
• Flexible Engagement Models: Combining a dedicated team with time-and-materials support allowed the client to scale up or down easily based on project demands without sacrificing speed or expertise.
• Accelerated Productivity: New internal hires were onboarded rapidly with our team’s support, often contributing to commercial work within days of system access.
• Reduced Managerial Overhead: By enabling direct collaboration between our developers and the client’s teams, we eliminated unnecessary escalation layers and accelerated decision-making.

This partnership shows how embedded engineering, agile thinking, and flexible delivery can unlock consistent product performance—even in complex, fast-moving environments.