Insights into the world of technologies and business for IT professionals and agency owners.
Native advertising is a relatively new form of digital advertising, but its popularity among brands is growing at breakneck speed. Want to know why investing into native ads is wise? Read this post.
Learn about Banner CTR, one of the most important metrics in display advertising, and some basic ways to improve it. In this post, we discuss banner CTR or click-through rate. We define it, list key factors that impact it, explain why this metric is so significant in analyzing the success or failure of banner campaigns, […]
Banner advertising is currently on the rise. But not all banner ads achieve the desired effect. Why does that happen? Among other reasons, the banner creator may make several mistakes that put potential customers off rather than entice them to convert. Read this post to learn about three such mistakes.
