HubSpot Webflow

Webflow vs HubSpot: Which Is the Best WordPress Alternative?

Webflow and HubSpot CMS are both cutting-edge website builders that claim to be the best WordPress alternatives and require no coding or low coding skills. If you're choosing between these two tools for building your own website, this post should give you a lot of valuable insights.


The Internet is full of new shiny products that claim to be the best WordPress alternatives. Some of them have better visual editors while some offer all essential features like hosting and security right out of the box.

Today, we are going to compare two of the most popular WordPress alternatives – Webflow and HubSpot. Both of them have their pros and cons but both of them can be effectively used to build a website. 

After a short introduction, we will dive deeper into reviewing both platforms, their main features, offerings, pricing, and use cases. Whether you are a WordPress user who is curious to learn more about other products or someone who is just starting to look for the right no-code platform, we’ve got you covered. This guide should be able to answer all your questions related to HubSpot CMS Hub and Webflow.

What Is Webflow?

Webflow is a no-code website builder with a beautiful visual editor. It’s incredibly popular among designers and visual thinkers who enjoy designing their web applications right in a browser. It’s a popular no-code tool, but some knowledge of CSS, HTML, and JavaScript is required if you want to customize the existing templates and elements even further.

Still, Webflow is a pretty easy platform to master, especially if you are looking to build something basic yet beautiful. Its simplicity and powerful design tools allow anyone to design and develop sleek web pages at the same time.

Webflow Main Features:

  • A powerful visual editor with a lot of advanced features you won’t find anywhere else
  • Visually appealing, responsive layouts powered by CSS grids
  • Easy-to-understand compliant, exportable code
  • Fully customizable templates
  • CSS filters
  • Flexbox support

Webflow: Where to Start?

Those who are interested in learning more about Webflow can’t go wrong with Webflow Academy. It’s an official learning resource offered by the company itself for those who wish to master their visual platform.

These tutorials are always on point, around five minutes in length, and some of them are incredibly funny. Thanks to these short and sweet videos, you can learn about every aspect of the platform and get started in no time. All courses are also completely free.

What Is HubSpot?

HubSpot is an entire ecosystem of products that also includes a low-code website builder, called CMS Hub. At its core, HubSpot is a powerful CMR tool used by companies of all sizes for their marketing, sales, and customer service needs.

Just like Weblow, CMS Hub allows anyone without any coding experience to build a beautiful, responsive website. And while its visual editor is not as advanced, CMS Hub gives you more flexibility when it comes to building more complex, client-oriented web solutions. 

HubSpot CMS Hub Features:

  • A visual, drag-and-drop editor
  • Hosting and security included in all plans
  • Flexible, customizable themes
  • Memberships
  • Dynamic content
  • Third-party integrations

HubSpot: Where to Start?

Just like Webflow, HubSpot offers a wide array of free courses for its users. HubSpot Academy has a bunch of learning resources devoted to CMS Hub – courses like Building a Website in CMS Hub Starter or HubSpot CMS for Developers will teach you everything you need to start building websites with HubSpot. All courses are online, on-demand, and come with free certificates of completion.

Webflow vs HubSpot: Use Cases

Generally speaking, Webflow is mostly used to build visually appealing, responsive one-pagers and basic websites or e-commerce platforms. When every detail matters and the design of the page is your main concern, Webflow is the best tool for the job.

You can build amazingly powerful and fast websites in Webflow by visually coding HTML and CSS. However, when you plan to have a lot of dynamic content and third-party components, HubSpot CMS Hub might be a better platform for your needs.

You can easily build an advanced web-based platform by using CMS Hub and other HubSpot products. It might also be a great option if you use some of the HubSpot products already. In this case, you can seemingly integrate all your products together and manage various aspects of your business in one place.

Webflow vs HubSpot: Pricing

HubSpot CMS Hub features both free and paid plans for solopreneurs and businesses of various sizes. The starter plan will cost you around $23 a month while the most expensive Enterprise Plan costs $1,200 a month.

Webflow has different pricing plans for basic, content-driven websites and e-commerce platforms. The site plans cost from $0 to $36 a month, while e-commerce plans start at $29 a month. For more advanced e-commerce websites, users usually pay around $200 a month.

The pricing also depends on whether it’s a monthly or a yearly subscription. Webflow also offers special free plans for students and educators.

Webflow vs HubSpot: Learning Curve and Support

If you plan to build and support your product yourself, you can find a lot of learning resources for both Webflow and HubSpot online. However, if you plan to hire a developer down the road or look for occasional professional help, it’s easier to find a developer who is familiar with Webflow.

Knowing the basics of web development, HTML, CSS, and JavaScript will be beneficial in both cases but it’s not required to get started. A lot of Webflow and HubSpot users know nothing about web development at first but they pick up the required bits and pieces of programming knowledge along the way.

Both platforms also offer customer support and have dedicated forums where users can ask questions. 

Webflow vs HubSpot: Pros and Cons

By now, you should have a basic understanding of both platforms’ main selling points. To sum everything up, let’s take a quick look at the strengths and weaknesses of both no-code tools.

Webflow– Powerful visual editor
– Professional looking templates
– Great SEO on the websites powered by Webflow
– Easy integration with some third-party front-end widgets
– Allows designing and developing web pages at the same time
– Creative freedom
– Not all templates are fully customizable
-A limited number of templates, third-party integrations, and add-ons
– Not suitable for complex webpages with a lot of dynamic content
– Can be a bit pricey, especially for a single user
– The limit of 100 static pages
– No memberships
– No rich text styling option, no filters, pretty limited admin UI
HubSpot CMS Hub– A lot of out of the box functionality, hosting and security are included in all plans
– A lot of built-in marketing and analytics tools
– Great search engine optimization
– In-depth reports
– Traffic tracking
– Content scheduling
– Effortlessly integrates with other HubSpot products
– A simple drag-and-drop editor
– Can be a bit pricey.
– Limited mobile templates
– UX/UI, as well as the visual editor, can be improved

As you can see, both Webflow and HubSpot CMS Hub are powerful no-code builders that can be used to automate a wide array of tasks. You can build custom blogs, portfolios, e-commerce stores, portals, membership sites, landing pages, portfolio pages, and so forth with both of these tools.

However, you might prefer one tool over another depending on your budget, time constraints, and the complexity of your final product.

Top-Notch Webflow and HubSpot CMS Development Services From GetDevDone

No matter which platform you finally select, GetDevDone can assist you with making your web pages visually attractive, fast, and secure.

We offer a wide range of Webflow development services:

  • Support and maintenance
  • Building online store
  • Third-party integrations
  • Custom Webflow animations and interactions
  • Migration to Webflow from another platfor
  • Designing and developing custom pages for Webflow CMS (Figma, Sketch, PSD, XD, or any other format)

We also provide top-rated HubSpot development services, such as creating custom templates with HubL and HTML and unique themes for HubSpot CMS.

Write to us or reach out in any other convenient way to discuss your needs and requirements. We are always happy to help!

Valerie Muradian

Valerie is a top writer, software developer, and book lover. She writes on the latest technologies, self-development, life-long learning, creativity, and everything in between. | Follow her on Twitter | Read her on Medium