10+ Shopify Apps for Marketing and Promotions — Fuel up Your Business

Looking to boost your online store to new heights? Our guide highlights top Shopify apps designed to transform customer engagement, streamline operations, and increase sales. Whether you're interested in discount strategies or advanced analytics, find the tools you need here.


Today, the annual turnover of eCommerce funds is measured in billions of dollars. But to do profitable online business, it is not enough to create an attractive Shopify website. It is essential to find a way to increase your client base and boost your sales numbers. That is where promotion instruments come in.

Any online store needs a steady flow of visitors who will make purchases and increase a profit. Some sites can boast of an audience of thousands, while others experience a shortage of visitors. Today, there are a wealth of tools available as an extra boost to drive your traffic.

SEO is the most cost-effective marketing channel to attract traffic to your web resource. Content marketing is another crucial tool to engage your audience. You can demonstrate your business through blogs, social media, emails, etc. Moreover, contests and giveaways, discounts programs, affiliate programs will have a positive influence.

Among the vast quantity of Shopify marketing apps, someone might be stunned to choose the best option that runs smoothly and efficiently as advertised. Testing these apps one by one may turn into an endless puzzle. We have a better option for you — take a moment to go through our hand-picked collection of the top Shopify apps for marketing and promotions.

Review of the Best Shopify Apps for Marketing and Promotions


Sumo belongs to the best Shopify apps for marketing

Emails are an effective channel for contacting the clients, finding out what their values and interests are, and then conveying the necessary information. Email marketing sits atop the digital tools that help to grow your business. Try the Sumo app for your Shopify web store to evaluate all the benefits. Make the most of this powerful Shopify email marketing app.

Essential Features

  • Average order value improvement
  • Decreasing cart abandonment
  • Growing your mailing list
  • Reliable, SEO-optimized, and secure
  • Professional tech support free of charge

Watch this video.

Price: Free package available. Pro package — $39/month


MailerLite: one of the top SHopfiy apps for email marketing

When talking about useful Shopify apps for email marketing, we should mention MailerLite. This solution will turn traffic into leads, i.e., contacts that we can then work with. For these contacts, we ultimately detail information, form an understanding of the product, personalize the offer, inform about new products, and increase additional sales.

Essential Features

  • Perfect for projects of various sizes
  • Integrations with other web services
  • User-friendly tools
  • Revenue track to see how your email marketing affect sales
  • Generating efficient abandoned cart emails
  • Fantastic support in many languages
  • Fantastic email newsletter templates

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Price: Free


Omnisend belongs to the best Shopify eamil marketing apps

90% of messages are delivered to customers’ mailboxes, while a Facebook post will appear in the feed of 2–4% of subscribers to the business page. Do you see the  difference? Do not hesitate to go further with your email marketing apps and try the top-rated Omnisend. Use various channels to reach your customers. Present your shoppers with a unique online shopping experience.

Essential Features

  • Email capture forms to convert visitors to subscribers
  • Customizable forms to collect visitors’ information
  • Ultimate solution (email marketing, channels, automation, segmentation, reports)
  • Helpful, round-the-clock support

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Price: Free package available. Pro package starts from $16/month.


Outfy - one of the best Shopify apps for social media marketing

Pay attention to Shopify social media apps to bring your business to a new level. Pick up Outfy to enjoy eye-popping designs, save time, and engage social reach. Consider this a powerful way to increase brand awareness, build a loyal following base, and increase sales through social media.

Essential Features

  • Integrations with the top social networks
  • Autopilot planner schedules your future promotions
  • Smart hashtags for your products
  • No hidden expenses
  • Hassle-free process — no excessive number of accounts and logins
  • Chats and email support are available

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Price: Free starter package available. Pro package starts from $15/month.

Facebook Messenger Marketing

Facebook Messenger Marketing is one of the leading Shopify social media apps

Another powerful representative of Shopify promotions apps is Facebook Messenger Marketing. Your competitor’s business is already there. Such a promotion works equally effectively for small companies and startups as well as for large businesses.

Essential Features

  • No programming skills required
  • Mailout of notifications and campaigns to your customers
  • Hassle-free customization of any message sent

Watch this video.

Price: Free

Instafeed — Instagram Feed

Instafeed - take advantage of one of the top Shopify apps for social media marketing

Instagram is a huge and powerful advertising space. Try the Instafeed marketing Shopify app to take full advantage of this social network. Make sure your content is engaging enough to grow your client base successfully. Your brand will get fans, and your company will get new customers and sales growth.

Essential Features

  • 100% responsive and compatible with all devices
  • Fully editable
  • Lightweight
  • Video and image support
  • Personalized assistance

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Price: Free package available. Pro package starts from $3.99/month.

Referral Candy

Referral Candy is one of the top apps for affiliate marketing

Sometimes it takes weeks or even months to convince a person to become your client. Try Referral Candy as an effective Shopify affiliate marketing app. In the era of the online revolution, referral marketing has been qualitatively changed. Now users themselves, if properly motivated, become active promoters of your product.

Essential Features

  • Easy setup
  • Detailed reporting on the dashboard
  • Pre-styled templates to get more referrals
  • Multichannel promotion tools
  • Automatic distribution of rewards
  • Knowledgeable support

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Price: 30-day free trial available. Pro package starts from $49/month.

Unlimited Bundles & Discounts

Unlimited Bundles&Discounts belongs to the best Shopify apps for discount marketing

Who doesn’t like a good deal?! Coupon marketing is a great way to increase sales by providing discounts. Many consumers say that online coupons are a crucial factor in the selection process. Shopify discount apps are a powerful tool to boost your sales. Unlimited Bundles & Discounts is one such tool to sell discounted quantities of goods all at once.

Essential Features

  • Works great with all inventory apps/currency converters apps
  • Compatible with automatic bulk discount code applied at checkout
  • No need to sync changes
  • Set multiple pricing groups

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Price: Free package available. Pro package starts from $17.99/month.

Bold Discounts — The Sale App

Bold Discounts is one of the top Shopify apps for coupon marketing

Coupons can help almost every business type, as long as the strategy is well thought out and planned according to the current budget and clear marketing goals. Bold Discounts app is all about effective promotions and wholesale pricing discounts. 10,000+ merchants have already been able to evaluate its benefits for their business. Do not hesitate and try this Shopify eCommerce app during the busiest shopping period of the year.

Essential Features

  • The app applies sales at any store level
  • Scheduling your sales and promotions ahead of time
  • Convenient mobile admin for promotion edits
  • Adjusting the costs across multiple sales channels

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Price: 14-day free trial available. Pro package starts from $19.99/month.

Exclusive Discounts

Looking for a good Shopify coupon code app? Choose Exclusive Discounts

Undoubtedly, coupon marketing is an important and effective tool. Exclusive Discounts Shopify app is a so-called discount code generator that helps your customers to get exclusive offers on the fly.

Essential Features

  • Various types of discounts available
  • Positive verifications only are paid no hidden expenses
  • A tiered system of pricing

Price: 14-day free trial available. Pro plan starts from $19.99/month.


For those wanting to go beyond traditional marketing tools and delve into sophisticated analytics for Shopify and Amazon, Useamp offers a valuable resource. With features designed to track profit, Lifetime Value (LTV) of customers, and much more, this app empowers merchants to make data-driven decisions. Its user-friendly interface and integration capabilities make it an essential addition for store owners looking to benchmark their business against industry standards.

Essential Features

  • In-depth profitability tracking
  • Easy comparison of Customer Acquisition Cost (CAC) & Lifetime Value (LTV)
  • Industry benchmark comparisons
  • Integration with existing tools for seamless operations
  • Exceptional support team

Check out how over 20,000 merchants are taking their business analytics to the next level.

Price: Starting free

Top Shopify Apps for Marketing and Promotions: Key Details

TitleTypeRating Pricing
SumoSales and conversion optimization4.2$39/month
Free package available
MailerLiteEmail marketing3.2Free
OmnisendEmail marketing4.7$16/month
Free package available
OutfySocial media marketing4.8$15/month
Free starter package available
Facebook Messenger MarketingSocial media marketing3.9Free
Instafeed ‑ Instagram FeedSocial media marketing4.8$3.99/month
Free package available
Referral CandyAffiliate programs4.9$17.99/month
Free package available
Unlimited Bundles & DiscountsSales and discounts4.8$17.99/month
Free package available
Bold Discounts ‑ The Sale AppSales and discounts4.2$19.99/month
14-day free trial
Exclusive DiscountsEmail marketing4.9$19.99/month
14-day free trial
UseampCustomer analytics4.8$34/month
Starting free

Shopify Marketing FAQ

What is affiliate marketing?

Affiliate or partner marketing is a way to promote an online resource on the Internet. A partner will place links to your site in various sources, advertising and attracting traffic to your site. He receives a reward for each user, subscriber, buyer, and sale made through his efforts.

Can you do affiliate marketing on Shopify?

Absolutely! Shopify offers many affiliate programs to generate your sales quickly and efficiently. Pick up the most appropriate solution for your business and start promoting your project right away. With the help of referral systems, you can ensure a flow of customers and increase sales.

What are the best email marketing services for Shopify?

Shopify email marketing tools drive phenomenal results to grow your client base to new heights. While they all offer approximately the same features, it is still challenging to choose the best ones. Pay attention to Omnisend,, and SmartrMail. And remember, the best tool is the one that fits your business.

Does MailChimp offer email marketing for Shopify?

Mailchimp does not offer native integration with Shopify. Shopify users should check out alternative options.


Shopify Development Services by GetDevDone

The reach of potential customers on the web is much wider than a regular offline store. The response time to any marketing activity of an online store is much higher than in offline mode. As experience shows, companies that improve their marketing and sales skills grow significantly faster than the overall market. When running a web store on Shopify, you are lucky to have access to numerous helpful apps.

We understand you may be too busy to test every Shopify marketing app. That is why we created a list of Shopify’s most effective marketing apps to simplify this process for you. Find a balance between your business needs and the features and resources of the application you choose. Enjoy your sales!

If you’re looking for expert Shopify developers, the GetDevDone Shopify development team has all that it takes to put any of your ideas into practice. From building custom themes to integration with other systems, you can count on our help. Talk to us about your project today!

GetDevDone Shopify Apps Reviews

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Last updated: Nov 30

Yuliya Mikitenko

Introducing Yuliya, the web development consultant at GetDevDone! As an Account Manager, she uses her creativity to help organizations achieve online success. Yuliya’s impressive writing skills bring you on an engaging adventure through the digital world, providing valuable insights along the way.

For more professional insights from Yuliya, connect with her on LinkedIn.