Looking for the Best Shopify SEO Apps? Read This Overview Shopify is an excellent e-commerce platform. It comes pre-packed with all the features that allow online merchants to have an up-and-running store in a matter of hours. Having a Shopify store ‘out in the wild,’ though, is just the first tiny step on the road […]
Shopify is an excellent e-commerce platform. It comes pre-packed with all the features that allow online merchants to have an up-and-running store in a matter of hours. Having a Shopify store ‘out in the wild,’ though, is just the first tiny step on the road to success.
You also need to drive traffic to your brand-new Shopify site somehow. After all, what’s the use of going through the trouble of selecting the right niche, picking the best merchandise, and developing a sales strategy if just a few stray visitors miraculously stumble upon your store in a month or so?
This is when search engine optimization (SEO) comes to the rescue. It encompasses various techniques to improve search rankings.
Google and its competitors are merciless online machines that play by their own rules. If a store violates some of those, Google penalizes it by sending it to the farthest search results pages it generates. Some important SEO indicators that Shopify store owners should consider include:
All in all, the number of rules that search engines use to determine a site rank is a couple of hundred. For laymen, trying to meet all of Google’s requirements is almost impossible. What to do then?
One way is to hire an SEO professional to assess the current state of affairs, do keyword research, and fix all the SEO issues across your Shopify store. There is another, much less expensive option, though. You can install one of the numerous SEO apps for Shopify that you can find on the official site.
One problem that you will encounter in this case is the sheer number of both free Shopify SEO apps and paid ones. They are quite similar in functionality. Choosing an appropriate app can be a tough task to handle.
To get you on the right track, we have prepared an overview of top Shopify SEO apps in three categories.
Every novice in the SEO realm will greatly appreciate this app. In essence, SEO Doctor is an equivalent of a real SEO expert. It points out every single issue with search engine optimization that your Shopify store has and either sets things straight automatically or gives you recommendations on what you can do yourself.
SEO Doctor is arguably the best SEO app Shopify merchants can use to decrease the loading time of their images without losing quality. Not only does it apply an advanced compression algorithm to reduce image sizes but also changes file names and alt-text to make them SEO-perfect.
Another amazing feature of SEO Doctor is the ability to automatically repair links that produce the 404 error. Neither you nor your customers will ever know about a broken link on your Shopify store.
When talking about fixing SEO issues, it’s impossible to pass by another of the best Shopify apps for SEO on the Internet. This is Plugin in SEO. It has a ton of useful features that every e-commerce site owner can dream of.
Need to make your headings SEO-optimized? Fix links that lead to nowhere? Create keyword-saturated content? Plug in SEO can help you with all of that and much more. Consider it your keenest and most attentive SEO adviser who can do all the dirty work for you. It performs automatic SEO audits and informs you of its results through an email or on demand.
What makes Plug in SEO different from similar tools is that it draws your attention to really significant SEO problems on your site. Fix them and your search ranking will grow. Why waste time on dealing with issues that have no visible effect on the organic traffic to your Shopify store?
If time is your major concern, you will find this SEO app for Shopify invaluable. One of its strongest points is the ability to create meta tags in the “autopilot” mode. You don’t have to type in words and phrases, wasting your precious seconds and minutes.
You definitely know how important meta data is for improving search engine visibility, so its automatic generation kills two birds with one stone. You save time and get the right ingredients to increase your organic traffic.
Not on only that. Smart SEO creates meta tags in a split second. This is in contrast to many similar SEO apps for Shopify, which often take ages to complete the task.
Smart SEO offers Shopify store owners another outstanding functionality as far as meta tags are concerned: support for many languages. This will allow you to throw your e-commerce net as wide as possible. The more customers from different regions you attract, the higher revenue your receive.
All things considered, Smart SEO is among the best SEO Shopify apps when fast search engine optimization is required.
You may have beautiful product photos, easy-to-navigate UI, and convenient checkout. All this will mean nothing, though, if your Shopify store is slow. Search engines look upon page loading speed as one of the key indicators that affect SEO rankings.
Apart from hardware-related issues, slow site speed can be caused by large images and unoptimized CSS and JavaScript code. Instead of solving these problems manually, you can install Plug in Speed Optimizer.
This app will do all the hard work for you. It compresses every image on your site either with quality loss but maximum optimization (lossy compression) or with no quality loss (losslessly).
It also inlines/minifies JavaScript and CSS code of your Shopify store. This contributes to a significant reduction in page loading time. After some code has been minified, all additions to or deletions within it will be optimized in the automatic mode.
While the previous app can work with desktop and mobile versions of Shopify stores, Fire AMP focuses on optimizing loading speed of mobile sites. With an ever-growing number of consumers who prefer shopping online from their smartphones and tablets, page loading speed on mobiles acquires a great significance.
Fire AMP is one of the best SEO apps for Shopify as far as the optimization for mobile Internet is concerned. The app uses AMP — a cutting-edge technology from Google — to build lightweight, fast pages for mobile devices. Just one second — that’s how long it takes for an AMP-validated page to appear on the screen of a smartphone or tablet.
The app allows you to make AMP pages in just one click. It’s also simple in installation and operation.
According to some data, Google Image search firmly holds second spot after “pure” Google search in the rating of search engines. Therefore, you should take image optimization very seriously.
SEO Image Optimizer is the best Shopify app for SEO when it comes to adjusting the quality and sizes of all kinds of images. Suffice it to say that almost 225,000 Shopify site owners have installed this app.
The key features of the application include working with alt-text, optimizing meta tags, fixing broken links, as well as complete SEO optimization. The process is fully automated.
Image optimization doesn’t stop at reducing file sizes. When it comes to visuals, search engines rely on descriptive text to discover and index them. This text is placed in the alt tags of images.
The text in alt tags is required not only by Google and the company. It’s also an indispensable element for visually impaired people or those who’ve lost their eyesight. It helps them understand what or who is presented in a photo or image. Search engines are very particular about alt tags, giving them a high score in their algorithms. That’s why you should ensure that all your alt tags contain perfectly SEO-optimized text.
The Alt Text app is probably the best SEO app Shopify site owners can use for this purpose. It performs alt-text optimization behind the scenes for you. All you have to do is set an alt-text template and give the app an image description.
Fast-loading sites that follow all key SEO rules have higher chances to get noticed by search bots and draw more organic traffic.
Shopify store owners can take advantage of the top Shopify SEO apps that the official App Store offers to fix any SEO issues on their sites.
In the highly competitive business world of today, no online store can survive without being discovered by search engines. If no one visits your website, you’ll have no sales and, consequently, no revenue. Consider SEO your market life line.
The platform’s creators are well aware of the significance that SEO has for e-commerce sites. That’s why Shopify comes with some core SEO capabilities. These include defining canonical URLs, creating 301 redirects, automatically generating a sitemap, and some others. Shopify sites also have a mobile-optimized design, which is highly valued by Google and similar tools.
Finding a quality, feature-rich Shopify SEO app that’s completely free is very challenging. Try installing an app that has both free and paid plans. Use the free version for a while to see if it gives you the required value. If it does, subscribe to the paid plan.
If you have any questions about the apps we’ve described in this post or need to optimize your Shopify store in any way, the GetDevDone Shopify Ecommerce Development Team is always happy to help. With over 15 years of experience in e-commerce development, we’re true Shopify experts. Just tell us what you need. We guarantee the highest quality of service.
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