GetDevDone Blog | Digital Product Engineering

Explore insights, lessons and practical thinking to design, build and scale smarter digital products.

U.S. Fashion Retailer (2 Articles)

Case Studies, U.S. Fashion Retailer
August 14th, 2025
3 min

AI personalization and retention: transforming SMS and on-site experience into growth drivers

A U.S.-based apparel brand ($28M annual revenue, 90 employees) had strong acquisition momentum through TikTok and Meta campaigns, but profitability was under pressure. Repeat purchases stagnated, SMS campaigns felt “spammy,” and the Shopify storefront offered the same generic experience to every visitor.

Case Studies, U.S. Fashion Retailer
January 16th, 2025
6 min

Mobile App & Black Friday Experience

A mid-sized U.S. apparel retailer ($18M revenue) was stuck in the Black Friday trap: deep discounts, heavy ad spend, short-lived spikes — but 72% checkout abandonment and rising unsubscribe rates.