Fresh products webstore development for fish retailers

A multi-location fish retailer needed an online channel that let customers order fresh products for home delivery without visiting a store. We acted as the strategic engineering partner from discovery to post-launch, delivering a cross-browser, mobile-first storefront on Magento 2 within 6 weeks.

Business need

Regional stores sold similar assortments but operated with different hours, delivery areas, and promotion calendars. The client needed a single storefront that let shoppers browse inventory, pick a delivery time, and check out quickly on desktop and mobile. Store staff needed simple tools to publish products and promotions, and operations required clear controls for pricing, availability, and order cutoffs. Reliability, accessibility, and a frictionless path to purchase were non-negotiable.

Our approach

We led the engagement end to end, from requirements analysis to post-launch support. Together with the client’s operations and store managers, we defined the MVP scope, acceptance criteria, and a weekly delivery cadence that fit the 6-week timeline. We proposed the platform architecture and tech stack, set non-functional baselines for performance and accessibility, and established a shared backlog with change control to balance speed and risk. The build covered frontend and backend development, QA against the agreed criteria, deployment, and a structured handover so store teams could operate the site with confidence.

Solution

We delivered a single storefront that works consistently across modern desktop and mobile browsers. The experience keeps the shopper focused on selection and scheduling, while giving store staff clear controls to keep products, pricing, and delivery windows up to date.

Key specifics

• Product catalog and categories, clear navigation to browse fresh items and seasonal assortments
• Search and filters, quick paths to products by type, price, and popularity
• Cart and checkout, streamlined steps with guest checkout and account option
• Delivery time slots, shoppers choose convenient windows based on store availability
• Address and coverage check, confirm serviceability early to reduce failed orders
• Promotions and coupons, schedule-based offers that align with store calendars
• Order confirmations and notifications, email updates for order received and out for delivery
• Customer accounts, order history and easy reorders for frequent purchases
• Content and banners, publish store updates, specials, and landing pages without developer help
• Roles and permissions, guardrails for operations and store managers to manage products and pricing
• Analytics hooks, core events tagged to support ongoing optimization
  

Outcome

The webstore launched in 6 weeks with a team of 4 specialists, covering desktop and mobile with consistent UX across the major browsers. Store teams can now publish products and promotions on their own schedule, customers can choose convenient delivery times, and operations has the controls needed to keep pricing and availability accurate. The organization now has a maintainable base it can extend with additional stores, delivery areas, and campaign modules as demand grows.