Developing a webstore for removable labels for children’s belongings

A consumer brand that sells removable name labels for children’s belongings needed an online store that helps parents quickly order labels, reduce lost items, and lower replacement costs. We served as the strategic engineering partner from requirements to deployment, delivering a cross-browser, mobile-ready Magento 2 store in 5 weeks with an expedited timeline at roughly 2× the usual pace.

Business need

Parents needed a simple way to understand what each label is for, select the right pack, and complete checkout from phone or desktop without friction. The business needed clear messaging that the labels can be removed when no longer needed, straightforward product selection and pricing, and operational controls to add products, update content, and run basic promotions without developer handoffs. Reliability, accessibility, and a clean path to purchase were baseline requirements.

Our approach

We collected and analyzed requirements with the client, defined an MVP scope and acceptance criteria, and ran a weekly cadence aligned to the 5-week deadline. We designed the platform architecture and tech stack from scratch, developed frontend and backend components against the provided designs, executed QA against the agreed criteria, and completed production deployment with a structured handover so internal teams could operate the store confidently.

Solution

We delivered a single storefront that works consistently across modern desktop and mobile browsers. The experience keeps shoppers focused on selecting the right labels and checking out quickly, while giving the business simple tools to manage the catalog and site content.

Key specifics, functionality that drives value

• Explain-first product cards, what the labels are for, where to apply them, and how to remove them cleanly
• Shop-by-need tiles, quick paths for school kits, clothing tags, lunchboxes, and mixed packs
• Pack size chooser, clear options with instant price updates and what is included in each pack
• Delivery window shown early, present an estimated shipping window on product and cart pages
• Friction-light checkout, minimal fields, guest checkout by default, optional account after purchase
• Reorder shortcut, quick repeat purchase from account order history and the order confirmation page
• Seasonal spotlight, back-to-school and holiday bundles highlighted on home and category pages
• Care and removal guidance, short how-to content near add-to-cart to reduce returns and support tickets
• Team-editable content blocks, marketing can update banners, FAQs, and use-case guides without developer help

Outcome

The store went live in 5 weeks with a 6-person team, covering desktop and mobile with consistent UX across major browsers. Parents move from selection to checkout in fewer steps, and the business team maintains the catalog and publishes content updates on its own schedule. The brand now has a maintainable base it can extend with new label packs, seasonal pages, and simple campaigns as demand grows.