Explore insights, lessons and practical thinking to design, build and scale smarter digital products.
A perfect design, cutting-edge features, and excellent user experience are all important characteristics of an e-commerce solution, a Shopify store in particular. When it comes to online shopping, though, nothing beats the checkout page in its significance. How easily and quickly your customers can pay for their purchases has a...
As more businesses are moving their operations to the web, they choose Shopify, a robust cloud-based platform particularly suitable for small and medium-sized companies. It enables merchants to set up and launch online stores in literally days. If we take a look at the data on builtwith.com, we’ll see that...
A crisis is not only a bad time when people are suffering and business growth is stalled or starts going in reverse. A crisis also creates new opportunities. One of the economic sectors that the current COVID-19 pandemic is likely to boost rather than kill is e-commerce. The reason should...
Magento, released in 2007, is currently among the world leaders in e-commerce platforms. Over the years, it has acquired a lot of new features and enhancements. In 2015, Magento 2 saw the light of day. With its useful admin interface, improved checkout, excellent page loading speed, impressive performance, and cutting-edge...
According to Statista, the percentage of mobile retail sales in retail e-commerce sales worldwide will amount to 72.9 in 2021. With so many consumers using mobile devices to make purchases online, optimizing e-commerce stores for mobiles has become a must. Until recently, the main methods to conduct e-commerce business through...
What makes an e-commerce business successful? A vast and varied inventory, multiple ways to accept payments, friendly and helpful customer support via multiple channels, or on-time delivery? Yes, all of that. Plus an easy-to-use and visually interesting website, as it is the ease of interaction with a site that can...
You might be thinking that social media marketing is the most effective way of acquiring leads and converting them to customers these days. Think again! Despite its venerable age, email marketing brings more ROI than marketing via Facebook, Instagram, or other social media channels: $38 for every $1 spent. It’s...
