Insights into the world of technologies and business for IT professionals and agency owners.
Learn about Banner CTR, one of the most important metrics in display advertising, and some basic ways to improve it. In this post, we discuss banner CTR or click-through rate. We define it, list key factors that impact it, explain why this metric is so significant in analyzing the success or failure of banner campaigns, […]
Banner advertising is currently on the rise. But not all banner ads achieve the desired effect. Why does that happen? Among other reasons, the banner creator may make several mistakes that put potential customers off rather than entice them to convert. Read this post to learn about three such mistakes.
Discover different types of HTML5 banners that we craft. Learn how animated, interactive, and static banners can boost your brand's online presence.
