Learn about Banner CTR, one of the most important metrics in display advertising, and some basic ways to improve it. In this post, we discuss banner CTR or click-through rate. We define it, list key factors that impact it, explain why this metric is so significant in analyzing the success or failure of banner campaigns, […]
HTML5 (3 Articles)
Banner advertising is currently on the rise. But not all banner ads achieve the desired effect. Why does that happen? Among other reasons, the banner creator may make several mistakes that put potential customers off rather than entice them to convert. Read this post to learn about three such mistakes.
No matter what type of business you’re running, you can’t survive without advertising your goods or services. This was true in the past. This is true now. These days, however, with an ever-growing number of brands and rapidly evolving technologies, advertising has acquired an even greater significance. The online space has become one of the […]