GetDevDone News interview

Inside GetDevDone: A Deep Dive into Our History, Business Strategies, and Future Prospects

Explore the perspectives shared by our CEO, Dmytro Mashchenko, in a recent interview with GoodFirms, where he delves into the origins of GetDevDone, shares strategic observations, and outlines our future vision.


We’ve covered a lot of ground here at the GetDevDone blog, talking about everything from technology comparisons to web accessibility standards. But there’s one topic we haven’t touched on yet – us, GetDevDone. So, we thought it’s about time we change that. 

Recently, our CEO Dmytro Mashchenko gave an extensive interview to the renowned B2B review and rating platform, GoodFirms, where he shed light on who we are, what we do, and the value we bring to our clients. This post is a summary of what Dmytro said.

We hope that by the end of this article, you’ll understand why businesses across different industries and regions consider us their go-to web developers.

So, without further ado, let’s dive in!

Getting to Know Us: An Introduction to GetDevDone

Initially operating under the name of PSD2HTML, we have firmly established ourselves as a top-tier provider of web development and design solutions. With nearly two decades of industry presence, we’ve honed our expertise in an array of digital arenas, ranging from building websites and online stores to creating engaging banner ads and email templates.

We’ve successfully completed almost 160,000 projects and rank as one of the top website development companies in California. Our portfolio is diverse, encompassing front-end projects such as single-page applications and custom website themes.

We’re well-versed with advanced JavaScript frameworks like React, Angular, and Vue, among others, and equally adept at back-end development using the latest frameworks.

Email template development is one of our core specializations, too. Our templates are designed to meet the stringent requirements of leading email service providers including MailChimp, Salesforce Pardot, Hubspot, SendGrid, and Marketo.

Beyond this, our expertise extends to developing online stores and websites on popular content management systems like WordPress, Drupal, Shopify, Magento, and BigCommerce. We’re also skilled in cross-platform mobile development using React Native and security optimization.

Further, we offer website design services, often sought-after by our clients. We pride ourselves on our ability to reimagine and craft compelling designs that enhance user engagement and drive conversions.

In essence, GetDevDone is your one-stop solution for comprehensive web development and design needs.

The Genesis of GetDevDone: Our Founding Story

The birthplace of GetDevDone was far from a typical corporate setting. In fact, it was an internet café housed in a basement, reminiscent of the humble beginnings of Apple. Our founders were not just tenants of the space, but also rented their computing resources.

Eventually, they were able to scrape together enough funds to purchase personal computers. This milestone prompted a move from the basement to a more homely setting – an apartment that belonged to one of the founders’ grandmother. 

The early stages of the business were fraught with financial instability as our founders lived from project to project, barely managing to sustain themselves. However, the advent of, now known as GetDevDone, became a turning point for our company.

Our founders had been on the lookout for a unique business proposition and fortuitously stumbled upon a lucrative niche. This niche not only promised high demand but also offered the potential for establishing a flawless development process.

Moreover, GetDevDone pioneered an innovative “out-of-the-box” solution in the IT service sector. We were the first to offer a flat rate and a fixed timeline. Clients could conveniently place an order in the evening (EST), submit their PSD designs, and receive pixel-perfect HTML code by the following morning.

This streamlined process attracted our first set of clients and injected a wave of motivation into our team. It was a significant moment that marked the beginning of our growth trajectory.

Our Business Model: In-house Expertise vs. Outsourced Talent

At GetDevDone, we use our internal resources to the fullest extent. Currently, a staggering 99% of our tasks are executed by our dedicated in-house team. We only resort to external consultants when faced with a project that demands specialized technology or expertise that lies outside our current scope.

This business model allows us to save our clients valuable time in the implementation of solutions, as well as enhance our team’s knowledge and skill set. Operating with an in-house team ensures the stability and quality of the products we develop.

By operating exclusively with an in-house team, we ensure the stability and quality of the developed product.

Dmytro Mashchenko
Dmytro Mashchenko

CEO of GetDevDone

We’ve implemented rigorous standards and best practices within our company to ensure our code is as adaptable as possible. This means that no matter which developer is assigned a task, the end product delivered to the client maintains a consistently high level of quality and is always delivered within the agreed-upon timelines.

In contrast to this, freelancers may not offer the same level of predictability. They might also be slower to respond, which can create setbacks in project timelines. By keeping the majority of our work in-house, we maintain control over the development process, ensuring both efficiency and quality for our clients.

Standing Out from the Crowd: How GetDevDone Differentiates Itself

We strive to be more than just a service provider. Our mission is to serve as a dedicated, always-on-call web development team for small and medium-sized businesses. We foster long-term partnerships with our clients, becoming an integral part of their growth and success.

Staying ahead of the curve is a part of our DNA. We continually keep our fingers on the pulse of market trends, ensuring that we provide services that are not only relevant but also innovative.

Our commitment to delivering high-quality results within tight deadlines is unwavering. Even when faced with a seemingly impossible deadline – such as a project due from today to tomorrow – we rise to the challenge and deliver.

We always strive to keep up with the current market trends and deliver a high-quality result within tight deadlines.

Dmytro Mashchenko
Dmytro Mashchenko

CEO of GetDevDone

In addition to our direct work with businesses, we offer white-label services designed to bolster the profits of other companies. We are open to collaborations with agencies and directly with businesses who find value in our services.

So, what makes us stand out from the crowd? It’s our swift response times, vast knowledge base, and years of extensive experience. But we don’t stop there.

We are currently developing an artificial intelligence system based on our accumulated knowledge, which promises to speed up the development process even further.

In this way, we lead the trend, not just follow it. We apply our deep well of knowledge into practice, setting the bar higher in the web development industry.

Our Clientele: Industries We Serve and Our Recurring Customers

We pride ourselves on offering optimal solutions tailored to the unique needs of each client, irrespective of their industry or business niche. To date, our customer base has grown beyond tens of thousands. 

Our primary clientele consists of small to medium-sized growth-oriented enterprises, with a significant proportion being digital, advertising/marketing, and web agencies. These businesses often seek our expertise as an outsourced web development service provider, bringing us well-defined tasks and mindful budgets.

A common request from our clients is for flexible and reusable code. By flexibility, they refer to the capability of the codebase to adapt seamlessly to future changes.

Beyond these sectors, GetDevDone also caters to a diverse array of industries requiring front-end or back-end development services. Our project portfolio is expansive, covering sectors such as healthcare, pharmaceuticals, IT, and many more.

Additionally, we have a robust presence in the startup world, assisting new companies in establishing their digital presence through cost-effective website development.

Our business model centers around quality and customer satisfaction, which is evident in the fact that approximately 80% of our clients are recurring customers who engage our services every few months.

The remaining 20% comprises new clients who, we believe, will soon join the ranks of our loyal customers. Our ultimate goal is not just to satisfy our clients but to ensure they continually choose GetDevDone for their development needs.

Top Services at GetDevDone: What Our Clients Love Most

At GetDevDone, our clients’ needs and preferences shape our service offerings. The most sought-after service we provide is WordPress development. This is not surprising, given the versatility and user-friendliness of this platform.

Another service that receives a high volume of requests is clean WordPress integration within the Webflow builder. This process allows for seamless design and functionality, providing our clients with a website that is both aesthetically pleasing and efficient.

We strive to provide optimal solutions for all of our customers, regardless of their industry or business focus.

Dmytro Mashchenko
Dmytro Mashchenko

CEO of GetDevDone

In addition to WordPress services, we also specialize in crafting websites using pure HTML and CSS. These foundational coding languages allow us to build custom, robust, and responsive sites from scratch.

Moreover, we pride ourselves on our adaptability and expertise across various systems and frameworks currently popular in the market. We believe in staying up-to-date with industry trends to deliver top-notch, cutting-edge solutions to our clients. No matter the platform or the project size, our team at GetDevDone is committed to delivering excellence.

Client Satisfaction at GetDevDone: Our Approach and Metrics

Client satisfaction is the heart of our business. It is a fundamental metric that reflects the quality of our work and our commitment to delivering exceptional service. Our client reviews on GoodFirms testify this commitment, with an average rating spanning between 4.5 to 4.8 out of 5. Statistically, around 90% of our clients have expressed their satisfaction with our services.

To ensure we continually improve and adapt to our clients’ needs, we actively seek their feedback. We ask them to share what they enjoyed about our service and what areas they believe could be enhanced. Every piece of feedback is valued and carefully considered as we strive to refine and perfect our services.

Our dedication goes beyond project completion. We aim to build enduring relationships with our clients. To accomplish this, we treat each client as an account, assigning them a dedicated account manager. This could be a project manager or a business developer who serves as the primary contact person for the client.

The account manager periodically touches base with the client, gathering feedback, identifying opportunities for further assistance, and addressing all communication needs. This approach ensures that our clients always have a direct line of communication and feel valued throughout their journey with us.

Our commitment to client satisfaction is not merely a business strategy; it’s the core of who we are at GetDevDone. By prioritizing our clients’ needs and feedback, we aim to foster long-lasting partnerships built on trust, reliability, and mutual growth.

Supporting Our Clients: Our Robust Support System

We pride ourselves on our unwavering commitment to our clients. This commitment is reflected in the robust support system we have in place. It’s one of our key differentiators and a critical component of our business strategy.

One of the cornerstones of our support system is a 30-day warranty period that comes standard with every project. During this period, we pledge to address and rectify any bugs or issues without levying additional charges. This guarantee ensures that our clients can be confident in the quality of our work and our dedication to their satisfaction.

But our commitment doesn’t end with the warranty period. If an issue tied to our work arises even after this period, our team is dedicated to resolving it promptly and without extra cost.

In addition to this, we also provide technical support that aligns with our clients’ business hours. This ensures that our clients can reach us when they need us the most, further solidifying our reputation as a reliable and dedicated business partner.

In essence, our robust support system is designed to provide peace of mind to our clients, knowing that we are always here to support them, come what may. It’s just one of the many ways we’re working to make GetDevDone the go-to choice for development needs.

Billing Practices at GetDevDone: Our Payment Structure 

We recognize the importance of flexibility in billing practices. As such, we are pleased to accept a wide range of payment methods, striving to accommodate the diverse needs of our clients. In our experience, the majority of clients gravitate towards a fixed cost model for their projects.

Under this model, we conduct an initial estimation of the project scope and subsequently set a definitive budget. Our team is committed to adhering to this predetermined budget throughout the course of the project. This approach is particularly favored by our agency partners, who often liaise directly with the end clients.

These agencies typically offer comprehensive packages that span branding, marketing strategies, website creation, and more. Within this broader framework, GetDevDone’s role is primarily centered on the IT components—most notably, website development.

Given the interplay between various elements within these packages, it’s crucial for the client to have clear visibility into the costs associated with our services. To ensure transparency, we provide the agencies with a detailed breakdown of our charges, enabling them to incorporate this into the overall project budget. This approach facilitates seamless budget planning and helps maintain open communication lines with all involved parties.

Project Budgets: Our Minimum Requirements and Flexibility

GetDevDone provides effective solutions for projects of varying scales and complexities. When it comes to minimum requirements, our only stipulation is that clients should have a basic design concept in mind for their project.

Our team can take charge of the development process, offering a comprehensive service package if needed. Alternatively, if the client already possesses a design, we are more than capable of executing the project based on these existing specifications. In such instances, we define a fixed budget, outline timelines, and present the finalized project plan to the client.

We are committed to providing affordable services and have worked with budgets as low as $199. This base budget includes the creation of a fully functional email template without any additional custom requirements. Clients can submit requests without having to navigate through extensive forms, and they typically receive their completed project by the end of the day.

To further streamline the process, we offer an order page where clients can specify their developmental needs and budget. We guarantee adherence to the indicated budget, without imposing any hidden costs. The process is straightforward: clients upload their design, specify that they require an email template, and select the particular technology to be incorporated into the final solution.

Our built-in calculator tool instantly verifies whether the project fits within the base cost of $199 or if additional customizations will necessitate a higher charge. Once payment is made, clients can expect to receive the finished product by the end of the day. This approach underscores our commitment to fixed-cost projects and our dedication to delivering quality services within specified budgets.

Pricing Review: A Look at Our Project Price Range in 2022

In 2022, we have seen a substantial variation in project budgets, ranging from minimalistic email template designs to more intricate, technology-intensive solutions.

For the most basic projects, such as the creation of email templates, we have set a minimum threshold budget. However, when we venture into more advanced territories like WordPress development, the minimum budget tends to rise, typically starting from several hundred dollars. 

As we ascend the complexity ladder, our maximum budget can stretch into the tens of thousands. To put it in perspective, for projects that involve WordPress solutions, the budget can start at $1,000 and escalate depending on the specific requirements of the client.

For more sophisticated projects that demand the integration of technologies beyond WordPress, clients should anticipate a budget in the vicinity of $30,000. This estimate usually covers the intricacies and complexities associated with such high-end projects. Our pricing structure thus reflects our ability to cater to a wide array of developmental needs while ensuring value for money for our clients.

Looking Ahead: Our Vision for the Next Decade

In an era marked by rapid technological advancements and ever-changing economic landscapes, forecasting our trajectory over the next decade poses quite a challenge. However, we anticipate that we will continue to serve our core market of small and medium-sized businesses, adapting our services to meet evolving technological trends and market demands.

One clear example of this adaptability is our ongoing exploration of Artificial Intelligence (AI). We are currently testing AI capabilities to enhance our services and keep pace with contemporary innovations. Yet, the technology landscape is so dynamic that we can’t predict with certainty what the next big thing will be—perhaps something even more revolutionary than AI might emerge in the coming years.

Beyond our commitment to technological innovation, we also hold a deep-seated dedication to social responsibility. Within GetDevDone, we’ve carved out a special segment solely for social projects. We’ve also instituted a pro bono policy, enabling us to take on projects that benefit society at large, without any charge.

Our pro bono work is governed by specific conditions, such as the number of projects we can undertake, the timelines for these projects, and their potential societal impact. This commitment underscores our belief that businesses should not only strive for commercial success but also contribute positively to the world around them.

In summary, while the specifics of the next decade remain uncertain, one thing is clear: GetDevDone will continue to evolve, innovate, and uphold our commitment to both our clients and our wider societal responsibilities.

Final Words 

To sum up, with GetDevDone, you’re not just investing in a service; you’re investing in a partnership. We bring to the table a wealth of experience, a passion for innovation, and an unwavering commitment to deliver exceptional value. 

Combining cutting-edge technology, seasoned expertise, and a client-centric approach, we ensure your project resonates with your vision and exceeds your expectations. What differentiates us is our ability to adapt and evolve, aligning our services with the latest trends and driving your project to its utmost potential.

We invite you to explore the diverse range of services we offer. From minimalist email templates to comprehensive, high-end solutions, we have the tools and the talent to make your development dreams a reality. 

If you’re ready to elevate your business to new heights and make a difference in the world, we’re here to make it happen. Let’s redefine what’s possible together. Reach out to us, and let’s embark on this exciting journey of innovation, creativity, and societal impact.

Volodymyr Shpak

Introducing our Chief Marketing Officer Volodymyr Shpak, a passionate book enthusiast with an insatiable curiosity for all things marketing. With a keen eye for strategy and a love for the written word, he brings a wealth of knowledge and creativity to our team, driving GetDevDone to new heights.

For more professional insights from Volodymyr, connect with him on LinkedIn.