- HTML5 banners, Web Development
- 8 min
Increasing Banner CTR: 6 Basic Rules to Follow
Learn about Banner CTR, one of the most important metrics in display advertising, and some basic ways to improve it. In this post, we discuss banner CTR or click-through rate. We define it, list key factors that impact it, explain why this metric is so significant in analyzing the success or failure of banner campaigns, […]