E-commerce platform development for natural and healthy products

A consumer wellness brand set out to expand access to natural products and complementary therapies through a single online destination. We served as the strategic engineering partner from requirements to post-deployment support, delivering a cross-browser storefront on Magento 1.9 in 2.5 months.

Business need

The business wanted a straightforward way for customers to find, evaluate, and purchase natural products across categories while learning how each item supports specific wellness goals. Assortment breadth, clear price transparency, and trustworthy product information were essential. Internally, the team needed simple controls for managing catalog data, ingredient and allergen tags, promotions, and educational content, all with reliable desktop and mobile performance.

Our approach

We collaborated with merchandising and compliance stakeholders to capture requirements, then produced a technical specification aligned to an MVP scope and timeline. We defined the architecture and tech stack, established non-functional baselines for availability and page responsiveness, and organized a weekly delivery cadence with acceptance criteria for each milestone. The engagement covered frontend and backend development against provided designs, QA against agreed scenarios, production deployment, and post-deployment support to stabilize operations.

Solution

We delivered a storefront that organizes products around customer goals and makes comparison and purchase decisions clearer, while giving the business team the tools to keep content accurate and timely.

Key specifics, functionality that drives value

• Goal-based navigation, shop by wellness goals, categories, and curated collections to shorten the path to relevant items
• Ingredient and allergen tags, filter by vegan, gluten-free, nut-free, and similar attributes for safer selection
• Transparent pricing and value cues, show price per unit and pack value to support informed comparison
• Bundle builder, preconfigured and custom bundles aligned to common use cases to raise basket value without friction
• Detailed product pages, usage guidance, key benefits, and essential cautions presented in plain language
• Reviews and Q&A, surface verified feedback and common questions to reduce uncertainty
• Promotions calendar, schedule offers and highlight seasonal sets across home and category pages
• Service listings for therapies, structured partner listings with inquiry forms where applicable
• Customer accounts and reorders, order history and quick repeat purchase for frequently used items
• Team-editable content, update guides, banners, and FAQs without developer involvement

Outcome

The platform launched in 2.5 months, delivering a consistent experience on desktop and mobile. Customers can discover products by wellness goal, filter by dietary needs, and compare value more easily, while the business manages catalog data, promotions, and educational content on its own schedule. The brand now has a maintainable base it can extend with additional categories, curated programs, and seasonal campaigns.