Scalable multisite e-commerce platform

A global solid-surface manufacturer needed one platform for many regions that enabled e-commerce, preserved brand consistency, and avoided code and content fragmentation. We acted as the strategic engineering partner from discovery to post-launch, aligning stakeholders and designing a single-codebase multisite that local teams could run independently.

Business need

Regional teams worked with different languages, assortments, pricing rules, and content calendars. The client needed a single platform that let local teams manage catalogs, promotions, and pages, while central teams enforced brand, security, accessibility, and release standards. The system had to route visitors to the correct market version, preserve SEO signals during regionalization, and work reliably on desktop and mobile. It also needed clear permissions and approvals so markets could move quickly without breaking governance, and a content model that reduced duplication and kept product data consistent across regions.

Our approach

We led the engagement from discovery through post-launch, acting as the client’s engineering partner and delivery owner. Together with the product owner and regional leads, we mapped stakeholders, defined market archetypes, and separated global components from local variations. We set non-functional baselines, uptime targets, performance budgets, privacy and security controls, and an accessibility checklist. 

Solution

We delivered a single platform that hosts many regional experiences under one codebase. Each site follows the same component system and publishing model, while editors tailor content and catalogs to local needs. Smart market routing sends visitors to the correct region, and localized forms handle regional requests without touching core logic. From day one, the platform supported desktop and mobile in parallel so every region could launch consistently.

• Regional catalogs and availability, manage products, attributes, and visibility by market to reflect real inventory and assortments
• Localized content and messaging, languages and market-specific copy so teams speak to local buyers in the right context
• Market routing and selector, auto-direct to the right region with an easy manual switch to reduce bounce and confusion
  Product discovery and filters, fast category navigation and refined filtering to shorten time to the right product
• Merchandising galleries and downloads, rich visuals and spec sheets to support evaluation and sales conversations
• Checkout and request flows, market-specific forms for quotes, samples, and purchases with clear confirmations
• Promotions and campaign pages, assemble landing pages from components and schedule start and end dates
• Roles and publishing workflow, granular permissions and review steps so regions move fast within brand guardrails
• Customer inquiry handoff, route leads and service requests to the correct regional team with structured data
• Reporting hooks, page and product performance data surfaced to analytics for ongoing optimization
  

Outcome

The platform launched with 10 regional sites, including 1 right-to-left market, all on one maintainable codebase. Regional teams now publish campaigns and extend catalogs faster, while brand standards remain consistent across markets and releases are coordinated once for all regions. The business has a scalable base for new countries and product lines without rework.