How do you build an eCommerce site that doesn’t just look good on launch day, but keeps selling and scaling for years? Getting there means following a clear eCommerce website development process and making the right calls early, choosing the right platform, modeling data flows, integrating the stack, and shipping with QA discipline.
Native advertising is a relatively new form of digital advertising, but its popularity among brands is growing at breakneck speed. Want to know why investing into native ads is wise? Read this post.
Shopify is a superb platform as far as smooth mobile user experience goes. Every theme on the Shopify theme store is fully responsive out of the box. Still, if you want to make your theme truly mobile friendly, responsiveness alone is not enough. Read this post to learn what other steps you need to take to optimize your store for customers with handheld devices.
Learn how to promote a Shopify store. Apply the techniques we discuss in this post to increase traffic to your site and attract more leads. In this post, we talk about some effective ways to promote your Shopify store. From social media presence and leveraging the power of influencers to...
Learn about essential things every online merchant should remember when building a Shopify landing page This post may serve as a good reference for any e-commerce entrepreneur who wants to increase the conversion rate of their store’s landing page. We cover a number of important aspects of the Shopify landing...
Learn about Banner CTR, one of the most important metrics in display advertising, and some basic ways to improve it. In this post, we discuss banner CTR or click-through rate. We define it, list key factors that impact it, explain why this metric is so significant in analyzing the success...