Explore insights, lessons and practical thinking to design, build and scale smarter digital products.
A U.S.-based apparel brand ($28M annual revenue, 90 employees) had strong acquisition momentum through TikTok and Meta campaigns, but profitability was under pressure. Repeat purchases stagnated, SMS campaigns felt “spammy,” and the Shopify storefront offered the same generic experience to every visitor.
A mid-sized U.S. apparel retailer ($18M revenue) was stuck in the Black Friday trap: deep discounts, heavy ad spend, short-lived spikes — but 72% checkout abandonment and rising unsubscribe rates.
In this post, we discuss one of our Webflow projects: the design and development of a portfolio website. You will learn about the challenges we faced and the solutions we provided.
Learn more about personalized eCommerce product recommendations that help you boost user engagement, get more sales on Shopify, and keep valuable customers.
