The new 4Cup sessions bring together female founders, creative leads, delivery directors, client partners, heads of strategy, media leaders – and place them in direct, unpolished conversations about the decisions, pressures, expectations, and professional instincts that define the industry.
Are you an agency owner searching for efficient methods to achieve your business goals? Then, consider two frameworks that you can use to define and organize objectives within your company - EOS and OKRs. Which one to choose? This post should help you decide.
Agencies rarely lose profit in one crisis, they bleed it away hour by hour. We call this the delivery tax, the hidden cost of unclear discovery, scope creep, and weak governance. This piece shows where it comes from, why mid-size teams feel it most, and the simple structures that stop the margin leak.
In May 2025, Ignition released findings that should concern every agency owner: 82% of U.S. marketing agencies are delaying growth initiatives due to unpredictable cash flow. Not because clients aren’t paying, but because of what we, at GetDevDone, call “the delivery tax“ — the silent erosion of margin that happens when great creative ambition outpaces […]
