Analytics & Conversion Tracking
Set up and maintain website tracking with reporting your team can use, through a fixed setup, monthly support, or a custom solution.
One-time setup
Website Tracking Setup
See which website actions turn visits into enquiries.
$499
/one time
Timeline
- 4 business days from kickoff
Included
- 1 website and primary domain
- 1 GA4 property and web GTM container
- Up to 5 agreed website actions
- Search Console connection and UTM guidance
- Existing consent-platform connection and checks
- Branded 2-page reporting dashboard
- Tracking QA and handoff walkthrough
- 1 scheduled post-launch check
Not Included
- Google Ads conversion setup
- eCommerce, CRM or cross-domain tracking
- External bookings or custom data layers
- Extensive repairs or website development
- Ongoing analysis or tracking maintenance
- New consent platform or custom dashboard
Deliverables
- Configured tracking in your accounts
- Overview and Conversions dashboard pages
- Event map, UTM guide and QA evidence
- Handoff notes and walkthrough
- 30-day implementation defect correction
Platforms / Stack
- Eligible WordPress and Webflow sites
- Supported forms and consent integrations
- GA4, GTM and Search Console
- Google Data Studio, formerly Looker Studio
Is this right for me?
Best for
A marketing website that needs reliable enquiry measurement and a clear reporting handoff.
Example
A consultancy tracks successful contact and quote forms, phone clicks, brochure downloads and newsletter sign-ups. Its dashboard shows those five actions by traffic source. Phone clicks remain clicks; they are not reported as completed calls or qualified leads.
One-time setup
Campaign Tracking Setup
Give Google Ads a tested view of your website conversions.
$990
/one time
Timeline
- 7 business days from kickoff
Included
- Website Setup foundation
- Up to 12 website actions total
- 1 Google Ads account
- Up to 3 Google Ads conversion actions
- Eligible enhanced conversions
- Primary and secondary conversion mapping
- Campaign UTM conventions
- Branded 5-page reporting dashboard
- Tracking QA, handoff and post-launch check
Not Included
- Ad management, media buying or CRO
- Other advertising platforms
- eCommerce, CRM or offline conversions
- Cross-domain tracking or custom data layers
- Extensive repairs or website development
- Ongoing analysis or custom dashboard design
- New consent-platform implementation
Deliverables
- Configured website and Ads tracking
- Event and Ads conversion map
- Dashboard: Overview, Acquisition, Conversions
- Dashboard: Landing Pages and Google Ads
- UTM guide, QA evidence and handoff
- 30-day implementation defect correction
Platforms / Stack
- Eligible WordPress and Webflow sites
- GA4, web GTM and Search Console
- Google Ads and Data Studio
Is this right for me?
Best for
A lead-generation website using Google Ads that needs conversion signals and campaign reporting before ongoing optimisation.
Example
A B2B site measures demo requests, quote requests and contact submissions. The agreed map assigns primary or secondary status in Google Ads and prevents duplicate bidding signals. These three conversions are selected from the maximum 12 website actions. Enhanced conversions use an eligible, supported data method.
Recurring support
Analytics Support
Keep tracking requests moving without hiring a specialist.
$990
/ month
Timeline
- Agreed start; 2-business-day request acknowledgement
Included
- 12 pooled service hours monthly
- Initial setup within available hours
- GA4 and GTM audits and fixes
- Event and Google Ads tracking updates
- Dashboard updates
- Monthly tracking health review
- 1 prioritised implementation queue
- Monthly work summary
- 1 monthly call, 30 minutes
- Named contact and white-label delivery
Not Included
- Unlimited work or dedicated full-time staff
- Guaranteed setup completion in one month
- Standing monthly performance analysis
- Separate reports for every website
- 24/7 monitoring or support
- Media buying or website development
Deliverables
- Completed tasks and QA evidence
- Updated tracking documentation
- Monthly health-review record
- Hours used, open tasks and priorities
Platforms / Stack
- GA4, GTM, Search Console and Google Ads
- Data Studio
- WordPress, Webflow, Shopify and WooCommerce
- Other platforms and integrations: scope review
Is this right for me?
Best for
An agency or business with recurring tracking tasks and someone already responsible for interpreting performance.
Example
After a form redesign, an agency needs submission tracking repaired, a new download event added and a dashboard filter updated. We estimate and prioritise the tasks alongside the monthly health review. All work shares the 12-hour allocation; unfinished or additional tasks require an agreed next step.
Recurring analytics
Analytics Partner
Maintain your measurement and turn reporting into next steps.
$1,990
/ month
Timeline
- Agreed start; 1-business-day request acknowledgement
Included
- 30 pooled service hours monthly
- Support task types, including initial setup
- Weekly tracking health reviews
- Monthly critical conversion-journey tests
- 1 consolidated monthly analysis pack
- KPI changes and prioritised recommendations
- Agreed dashboard maintenance
- 2 monthly calls, 30 minutes each
- Named analytics lead and white-label delivery
Not Included
- 30 hours per website or unlimited coverage
- Dedicated full-time analyst
- Separate client reports unless agreed
- Guaranteed completion of every monthly task
- 24/7 monitoring or support
- Media buying, redesign or experiment execution
Deliverables
- Health-review and conversion-test records
- Maintained dashboards
- Monthly analysis pack and action list
- Completed changes and QA evidence
- Tracking documentation and capacity report
Platforms / Stack
- GA4, GTM, Search Console and Google Ads
- Data Studio
- Accepted CMS, eCommerce and custom sites
- CRM, server-side GTM and BigQuery: scope review
Is this right for me?
Best for
A team that needs both technical tracking ownership and a regular explanation of what the data suggests doing next.
Example
Enquiries fall while traffic stays stable. We test the agreed enquiry journey, review channel and landing-page data, and document possible explanations and data limitations. The monthly pack prioritises follow-up actions. Tracking fixes can use the remaining hours; ad changes and website experiments stay with your team.
Custom scope
Advanced Analytics Solution
Connect complex customer journeys with a tailored measurement plan.
On brief
(defined after discovery)
Timeline
- Milestones agreed after discovery
Included
- eCommerce purchases, revenue and refunds
- Product, cart and checkout events
- Custom data layers and headless sites
- Cross-domain journeys and external bookings
- CRM and offline conversion integrations
- Additional advertising platforms
- Server-side tagging and BigQuery
- Custom dashboards and data pipelines
- Complex repairs or larger agency portfolios
- Agreed measurement and implementation scope
- Defined systems and acceptance criteria
- Implementation, QA and documentation
- Project, recurring service or both
Not Included
- Every listed use case by default
- Unlimited work or automatic ongoing support
- Media buying or website redesign
- Recovery of uncollected historical data
- Third-party licences, connectors or hosting
Deliverables
- Measurement architecture and event map
- Agreed tracking and reporting assets
- QA evidence and known limitations
- Handoff documentation
- Recurring coverage and terms, when scoped
Platforms / Stack
- GA4, web GTM and server-side GTM
- Google Ads, Data Studio and BigQuery
- Shopify, WooCommerce, BigCommerce and Magento
- Accepted CRM, booking and custom platforms
Is this right for me?
Best for
An eCommerce business or agency whose tracking spans checkout, external systems or infrastructure beyond a standard website setup.
Example
A Shopify store needs product, checkout, purchase and refund measurement, plus CRM conversion feedback. Discovery confirms available checkout data, integration access and acceptance tests. The proposal prices implementation and any ongoing checks separately. Only the approved integrations are included.