- AI solutions development, Case study
- 3 min read
Automated marketing data enrichment for churn insights
A scalable hub for portfolio-wide analytics helps clients structure marketing information for reporting. It connects Adverity, BigQuery, and Looker Studio using reusable templates to standardize inputs across sources. This supports churn and propensity modeling across their portfolio and creates consistent dashboards. A client reduces manual preparation time and can track churn and risk across all accounts.
