Explore insights, lessons and practical thinking to design, build and scale smarter digital products.
A perfect design, cutting-edge features, and excellent user experience are all important characteristics of an e-commerce solution, a Shopify store in particular. When it comes to online shopping, though, nothing beats the checkout page in its significance. How easily and quickly your customers can pay for their purchases has a...
Shopify. This popular e-commerce platform seems to be getting more merchants enthralled with it every passing day. While Shopify already provides a ton of tools to manage online stores successfully, though, the higher-end version of this system — Shopify Plus — enables store owners to achieve unequaled fine-tuning of their...
According to Statista, the percentage of mobile retail sales in retail e-commerce sales worldwide will amount to 72.9 in 2021. With so many consumers using mobile devices to make purchases online, optimizing e-commerce stores for mobiles has become a must. Until recently, the main methods to conduct e-commerce business through...
You might be thinking that social media marketing is the most effective way of acquiring leads and converting them to customers these days. Think again! Despite its venerable age, email marketing brings more ROI than marketing via Facebook, Instagram, or other social media channels: $38 for every $1 spent. It’s...
With over 3.8 billion people regularly using various social media channels, ignoring these marketing tools is nothing short of a crime against your own business. Social media makes your brand more recognizable, lets you engage with your customers, improves your website’s traffic, helps you grow your sales, allows you to...
