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Data engineering (6 Articles)

Automated marketing data enrichment for churn insights

A scalable hub for portfolio-wide analytics helps clients structure marketing information for reporting. It connects Adverity, BigQuery, and Looker Studio using reusable templates to standardize inputs across sources. This supports churn and propensity modeling across their portfolio and creates consistent dashboards. A client reduces manual preparation time and can track churn and risk across all accounts. 

GetDevDone Team

Driving marketplace growth with Shopify + Amazon integration

A mid-sized German electronics retailer with pan-European ambitions was constrained by operational inefficiencies. Outdated syncs between Shopify, Amazon, and ERP caused overselling, cancellations, and customer frustration. Seller performance was flagged, and leadership feared losing Buy Box eligibility — a revenue-critical KPI.

Yuliya Mikitenko

Account Manager

Shopify + ERP: scaling fashion growth with cost control and margin clarity

A mid-sized French fashion retailer (€35M turnover) faced a familiar dilemma: fragmented commerce systems, hidden costs from prior consultancy engagements, and eroding trust in technology investments. Their leadership set a clear mandate: restore control, reduce operational risk, and scale responsibly without locking the business into spiraling SaaS spend.

Yuliya Mikitenko

Account Manager