Fast MVP, real revenue: IQ testing platform delivered in 3 months

NIKLY Media Ltd. set out to launch a paid IQ testing product and needed a fast, low-cost MVP ready for real users from day one. We built the platform and core logic and ensured a market-ready MVP launch in 3 months.

NIKLY Media Ltd. is an IT service company headquartered in Sofia, Bulgaria. The company delivers custom web and application development projects, with a focus on MVP builds for early-stage and growing businesses. Its work spans both product delivery and marketing-driven digital assets.

Business challenge

The client aimed to expand its service portfolio by launching a digital IQ check platform, IQCheck24. However, their team was overstretched with client delivery tasks and had no capacity to build and launch their own product. NIKLY Media Ltd. brought in GetDevDone to build the MVP: fast-moving, well-structured, and delivered for a smooth user experience.  

The project had to operate within the following constraints:

• Time-to-market pressure: The MVP had to launch quickly to validate the idea in real market conditions, requiring a tightly scoped feature set with no room for rework or delays.
• Strict cost limitations: The product needed to remain lightweight and cost-efficient while still being stable enough for public use.
• In-app payment logic: Paid access had to be implemented without redirecting users to external checkout pages.

Solution delivered

GetDevDone brought a structured MVP delivery approach, hands-on technical expertise, and close collaboration, translating business constraints into a stable, user-ready platform launched within tight timelines.

Design 

Before moving into product design, GetDevDone started with brand development to establish a consistent visual identity. UX/UI design covered all key pages, considering paid access and subscription flows. The interface was designed to be intuitive and responsive across devices.

Before launch, the platform underwent QA validation covering payment scenarios, subscription flows, and user journeys under real-world conditions.

Architecture 

We chose Webflow as the core platform to avoid building a custom architecture and keep the system lightweight under tight time and budget constraints. Custom server-side logic was added only where standard tools could not support the required functionality. The solution was designed as a Webflow cloud application powered by Astro, combining rapid development with frontend performance.

Subscription logic

According to the project’s core requirement, paid access without breaking the user flow was a must. Instead of redirecting users to external checkout pages, we implemented a dedicated backend layer to handle payments, subscriptions, and access control within the application.

The integration of Webflow, Memberstack, and Stripe enabled an uninterrupted user journey from test initiation to payment and result access.

Core functionality

The platform included a set of features required for acquisition, conversion, and post-purchase engagement:

• a blog to drive organic traffic and support ongoing content publishing
• social sharing to turn test results into a distribution channel and attract new users
• automated certificate generation to deliver immediate post-purchase value and increase perceived product quality

Timeline

Estimates  1 week

UI/UX design 4 weeks

Development 6 weeks

Quality Assurance 2 weeks

Launch & Support 1 week

Technologies & tools

• Webflow: core platform for rapid MVP development and visual layer delivery
• CSS3, Vanilla JavaScript: frontend implementation and interactive behavior
• Astro: application layer for frontend logic and rendering
• Memberstack: user authentication, access control, and membership management
• Stripe: payment processing and subscription handling
• Custom backend logic: in-app payment flows and integration of Webflow, Memberstack, and Stripe without external redirects

Business outcomes

Fast market validation
The product moved from concept to live environment in under 3 months, allowing the team to test demand, pricing, and user behavior early.

Revenue from day one
Integrated payment and subscription flows turned the MVP into an intuitive commercial product.

Reduced operational dependency
Content and test scenarios can be managed without developer involvement, lowering ongoing costs and enabling faster iteration.

Foundation for scaling
The platform supports continuous improvement based on real usage data, without requiring architectural rework.